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Your [[your product]] trial ended: here's what you can still do

Hi {{first_name}},

Your trial wrapped up on [[date]]. If you didn't get a chance to fully test [[your product]], I have two options for you:

I can extend your trial by [[number]] days so you have more time to evaluate.

I can set up a 15-minute call to walk you through the features most relevant to your use case.

Either way, the data you created during the trial is saved and ready when you are.

Which would be more helpful?

[[Your name]], [[your company]]

What got in the way of getting started?

Hi {{first_name}},

You signed up for [[your product]] but it looks like you haven't had a chance to log in yet. I wanted to ask directly: what got in the way?

Was it a confusing setup step, a feature you couldn't find, or just not the right time? Even a one-line reply helps.

If you'd like a hand getting started, I can walk you through the setup on a quick call.

[[Your name]], [[your company]]

Your [[your product]] trial ends in [[number]] days

Hi {{first_name}},

Your [[your product]] trial ends on [[date]]. If you've been using [[specific feature or workflow they've engaged with]], upgrading keeps everything you've built so far.

Here's what happens next:

Upgrade now: [[link]]. Takes about 2 minutes.

Questions about plans: [[link to pricing page or reply to this email]].

Need more time: reply and I'll extend your trial.

I'm here if you want to talk through which plan fits best.

[[Your name]], [[your company]]

One week in: how's [[your product]] working for you?

Hi {{first_name}},

You're about a week into your [[your product]] trial. Quick check-in: how's it going so far?

Here's something that might help at this stage: [[tip or feature recommendation tied to their likely use case]]. Teams who use this feature during the trial typically [[specific benefit]].

If you're hitting any roadblocks, I'm happy to jump on a quick call to get you sorted.

[[Your name]], [[your company]]

Set up [[key feature]] in 5 minutes

Hi {{first_name}},

You signed up for [[your product]] a couple of days ago. If you haven't had a chance to [[key activation action]] yet, here's a quick way to get started:

[[1-2 sentence instruction with link to guide or in-app action]]

Most users who complete this step within the first few days get the most out of the trial. It's the one action that makes everything else click.

Need help? Reply here and I'll walk you through it.

[[Your name]], [[your company]]

Your first step in [[your product]]

Hi {{first_name}},

Welcome to [[your product]]. Your [[trial length]]-day trial is live.

Here's the one thing I'd suggest doing first: [[single key action, e.g., "create your first project" or "send your first campaign" or "import your contacts"]]. It takes about [[estimated time]] and it's the fastest way to see what [[your product]] can do for your workflow.

Here's how: [[link to getting started guide or in-app action]]

Your trial runs through [[end date]]. If you have questions along the way, reply to this email.

[[Your name]], [[your company]]

Circling back: [[prospect company]] + [[your product]]

Hi {{first_name}},

You [[specific action: downloaded our guide, attended our webinar, visited our pricing page]] about [[timeframe]] ago, and I wanted to circle back. Things might have shifted since then.

If [[the original challenge]] is still on your radar, I'd like to pick up where we left off. If it's not, no worries at all.

Would a 15-minute call this week make sense?

[[Your name]], [[your company]]

[[Referrer name]] thought we should connect

Hi {{first_name}},

[[Referrer name]] mentioned that [[prospect company]] is looking at [[specific challenge or initiative]] and thought [[your product]] might be a fit.

We help [[type of companies]] with [[one-sentence value statement]], and the situation [[referrer name]] described sounds like something we've solved before.

Would a quick call this week make sense?

[[Your name]], [[your company]]

Thanks for joining [[webinar name]]

Hi {{first_name}},

Thanks for attending [[webinar name]]. The session covered a lot of ground on [[topic]], and I wanted to check in: did the section on [[specific subtopic]] connect with what [[prospect company]] is working on right now?

If so, I can walk you through how [[your product]] handles that in practice. Fifteen minutes would be enough to see if there's a fit.

Does [[day]] or [[day]] work?

[[Your name]], [[your company]]

Saw you on the [[your product]] pricing page

Hi {{first_name}},

I noticed you visited our pricing page and wanted to check in. If you're evaluating [[your product]] for [[prospect company]], I can help you figure out which plan fits your use case and team size.

A quick call would be the fastest way to get that clarity. I have 15 minutes open on [[day]] at [[time]] or [[day]] at [[time]].

Any questions I can answer in the meantime?

[[Your name]], [[your company]]

Your [[product name]] demo request

Hi {{first_name}},

Thanks for requesting a demo of [[your product]]. I'd like to make the session as useful as possible.

Quick question before we schedule: what's the main challenge you're hoping [[your product]] solves? Even a one-line answer helps me tailor the walkthrough to what matters most.

I have openings on [[day]] at [[time]] and [[day]] at [[time]]. Which works better?

[[Your name]], [[your company]]

Your download: [[guide/resource name]]

Hi {{first_name}},

I saw you downloaded our [[guide/resource name]]. If you're working through [[the challenge the content addresses]], I can help you take it a step further.

We help [[type of companies]] [[specific outcome related to the content topic]]. Would a 15-minute call be useful to walk through how this applies to [[prospect company]]?

I have time on [[day]] at [[time]] or [[day]] at [[time]].

[[Your name]], [[your company]]

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