Your download: [[guide/resource name]]

Hi {{first_name}},

You [[specific action: downloaded our guide, attended our webinar, visited our pricing page]] about [[timeframe]] ago, and I wanted to circle back. Things might have shifted since then.

If [[the original challenge]] is still on your radar, I'd like to pick up where we left off. If it's not, no worries at all.

Would a 15-minute call this week make sense?

[[Your name]], [[your company]]

Hi {{first_name}},

[[Referrer name]] mentioned that [[prospect company]] is looking at [[specific challenge or initiative]] and thought [[your product]] might be a fit.

We help [[type of companies]] with [[one-sentence value statement]], and the situation [[referrer name]] described sounds like something we've solved before.

Would a quick call this week make sense?

[[Your name]], [[your company]]

Hi {{first_name}},

Thanks for attending [[webinar name]]. The session covered a lot of ground on [[topic]], and I wanted to check in: did the section on [[specific subtopic]] connect with what [[prospect company]] is working on right now?

If so, I can walk you through how [[your product]] handles that in practice. Fifteen minutes would be enough to see if there's a fit.

Does [[day]] or [[day]] work?

[[Your name]], [[your company]]