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Kickoff call: [[customer company]] onboarding, [[date]]

Hi {{first_name}},

I'd like to schedule our onboarding kickoff. Here's what I have in mind:

Date: [[date]] Time: [[time]] [[timezone]] Duration: 30 minutes Format: [[video call / in-person]]. [[Link or address]]

Agenda:

Confirm your primary goal and timeline

Walk through the setup steps

Identify any blockers or dependencies on your side

Set the cadence for our check-ins going forward

Would this time work for you? If you'd like anyone else from your team on the call, please forward this invite.

[[CSM name]], Customer Success at [[your company]]

Now that we're moving forward, {{first_name}}

Hi {{first_name}},

Now that the deal is signed, here's what the first week looks like:

[[First step: e.g., "I'll send your account setup details by end of day"]]

[[Second step: e.g., "We'll schedule a 30-minute kickoff to map your workflow"]]

[[Third step: e.g., "Your team will have full access by [date]"]]

For our team without a dedicated CS manager, I'll remain your primary contact throughout. The shift is that we're moving from evaluation to implementation, and I want to make sure the transition is smooth.

Any questions before we start?

[[Your name]], [[your company]]

Quick context before the handoff: [[customer name]]

Hi [[CSM name]],

Here's the context for [[customer name]] before your intro email:

Primary goal: [[what they're trying to achieve]] Why they bought: [[the trigger or pain point that drove the purchase]] Concerns raised: [[any objections or worries from the sales process]] Commitments made: [[anything promised on timeline, features, or support]] Key contacts: [[names and roles of the people involved]] Decision-maker: [[name and their primary concern]]

They're expecting your intro email this week. Let me know if you need anything else.

[[Sales rep name]]

{{first_name}}: confirming what we agreed on

Hi {{first_name}},

Before we kick off onboarding, I wanted to confirm the commitments from our conversations so we're aligned:

[[Commitment 1, e.g., "Onboarding completed within 2 weeks"]]

[[Commitment 2, e.g., "Dedicated support contact for your team"]]

[[Commitment 3, e.g., "Integration with your existing CRM by [date]"]]

If any of this doesn't match your understanding, let me know before we start. I want to make sure we're building on the same foundation.

[[CSM name]], Customer Success at [[your company]]

Welcome to [[your product]], {{first_name}}: your onboarding plan

Hi {{first_name}},

I'm [[CSM name]], your Customer Success Manager at [[your company]]. [[Sales rep name]] shared the details of your setup and I'm ready to get you started.

I know getting [[specific primary goal: e.g., "the email verification workflow running by [date]"]] was the main priority. Here's how we'll get there:

Week 1: [[first onboarding step]] Week 2: [[second onboarding step]] Week 3: [[milestone or check-in]]

Let's start with a 30-minute kickoff call. Does [[day]] at [[time]] or [[day]] at [[time]] work?

[[CSM name]], Customer Success at [[your company]]

Introducing your CSM: {{first_name}}, meet [[CSM name]]

Hi {{first_name}},

Now that we're moving forward, I wanted to introduce you to [[CSM name]], who will be your primary contact from here.

[[CSM name]] has the full context on your goals, including [[specific primary goal discussed during sales: e.g., "getting the team onboarded by Q3" or "reducing manual verification time"]]. They'll reach out shortly to kick off the onboarding process.

I'll be CC'd on this thread for continuity, but [[CSM name]] is your go-to from here.

It's been great working with you on this, {{first_name}}.

[[Sales rep name]]

As promised: [[resource]] from our [[your product]] demo

Hi {{first_name}},

Thanks for the call today. As promised, here's [[the resource you committed to send: pricing breakdown, comparison doc, case study, setup guide, security documentation]]: [[link or attachment]].

The next step we discussed was [[specific next step: e.g., "a follow-up with your CTO" or "a trial setup" or "a proposal by end of week"]]. I'll have that ready by [[date]].

Let me know if anything else comes up in the meantime.

[[Your name]], [[your company]]

Since we last spoke about [[your product]]

Hi {{first_name}},

It's been a few weeks since our [[your product]] demo. I wanted to check in: is [[the challenge you discussed]] still on your radar, or have things shifted?

Since our call, we've [[one new development: a relevant case study, a product update, or a new feature]] that connects to what you were evaluating.

Happy to reconnect if the timing is better now.

[[Your name]], [[your company]]

Next steps from your [[your product]] demo

Hi {{first_name}},

Thanks for the conversation today. Here's a quick recap:

You're looking to solve [[main challenge discussed]]. I showed you how [[your product]] handles that through [[specific feature or workflow demonstrated]]. The three questions you raised:

[[Question 1]]: [[brief answer or link to resource]]

[[Question 2]]: [[brief answer or link to resource]]

[[Question 3]]: [[brief answer or link to resource]]

Based on what you shared, [[specific use case]] is the strongest fit. Here's how to get started: [[link or next step]].

Let me know if you'd like to loop in anyone else from your team for a follow-up.

[[Your name]], [[your company]]

What to expect from your [[your product]] demo

Hi {{first_name}},

Looking forward to our call on [[date]]. Here's what I'm planning to cover:

We'll spend about [[duration]] walking through [[specific workflow or feature area]]. I'll show you how [[your product]] handles [[the challenge they mentioned or the most common use case]], and we'll leave time for your questions.

I saw you noted [[challenge or detail from their request form]] when you booked. I'll make sure we spend time on that specifically.

See you on [[day]].

[[Your name]], [[your company]]

Confirmed: [[your product]] demo on [[date]]

Hi {{first_name}},

Your [[your product]] demo is confirmed.

Date: [[date]] Time: [[time]] [[timezone]] Duration: [[duration, e.g., "20 minutes + Q&A"]] Meeting link: [[link]]

Before the call, two quick questions to help me make this as useful as possible:

What's the main challenge you're hoping [[your product]] addresses?

Are there other tools you're currently evaluating?

Looking forward to it.

[[Your name]], [[your company]]

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