25+ campaigns and monthly actions, mapped to how B2B buyers actually buy. Built on data from 31M emails.
Outreach is mistakenly seen as a volume game, but the reality is that decision makers find it irrelevant, pushy, and ineffective.
That’s because outreach is usually based on when you need leads, not when your leads need you.
This planner shows you a different way: one campaign every month of the year.
Stay top of mind with buyers through their busiest and quietest periods in the year.
25+ ready-to-run campaigns, four parallel engines running across the year, and the buying-mode framework that helps you know what to send and when.
Five buying modes of buyers mapped to the calendar, with separate playbooks for 1–50 head and 250+ head company targets.
Direct outreach, relationship builders, value-first content, and experiments. One for every month, with subject lines, follow-up cadence, and reply-handling guidance.
How to turn surveys, events, and G2 reviews into the next quarter’s lead list. Year-round, not burst-driven.
How to message the pain feeler, the budget holder, the blocker, and the champion at the same target account.
Why emailing one contact misses the rest of the buying committee. The sequential expansion pattern that lifts replies by 46%.
List quality, domain warm-up, sequence structure, reply handling, and how to send legally.
While knowledge is power, action powers results. This planner turns best practice data from 31M emails into real results by giving you a strategy that is more than another LinkedIn or Substack outbound hack.
“The planner is a great tool for creating consistency and aligns outreach with buyer timing and buying cycles.”
“I’ve been using this planner for a while now, and it’s made a huge difference in how I organize my day. It’s clear, easy to use, and keeps me on track with priorities — I think you’d find it really helpful too.”
“I want to move from manual outbound prospection to more industrialized yet personalized outreach (AB marketing), so I’ve asked marketing to work with me on a strategy using this.”
“If you’re looking for a planner that is straightforward and easy to understand you should get this.”
“The planner can do a great job of really getting you to think about your overall strategy and the tactical steps it will take to deliver on your strategy.”
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