Subject:

[[Your product]]: a reason to come back

Hi {{first_name}},

We've been thinking about customers like you who were on [[their previous plan]] and wanted to offer something specific: [[targeted offer: e.g., "50% off your first 3 months back" or "a free month to test the new version" or "a restructured plan at a lower price point"]].

This is tied to [[brief reason: e.g., "the new features we've shipped since you left" or "a restructured pricing model"]]. It's a genuine offer to make it easy to try again.

Interested?

[[Your name]], [[your company]]

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