Last note from me about [[your product]]

Hi {{first_name}},

We just shipped [[new feature or product update]], and it's specifically relevant to what your team was using [[your product]] for: [[their previous use case]].

Here's what it does: [[1-2 sentence description with the outcome it enables]].

If you're still solving [[the problem they were originally trying to solve]], this might be worth a fresh look. Happy to do a quick walkthrough.

[[Your name]], [[your company]]

Hi {{first_name}},

I noticed your team stopped using [[your product]] a few months ago and I wanted to understand what drove that decision. No pitch, just a genuine question.

Was it a product issue, a timing issue, or something else entirely? Even a one-line reply would help us get better.

[[Your name]], [[your company]]

Hi {{first_name}},

We've been thinking about customers like you who were on [[their previous plan]] and wanted to offer something specific: [[targeted offer: e.g., "50% off your first 3 months back" or "a free month to test the new version" or "a restructured plan at a lower price point"]].

This is tied to [[brief reason: e.g., "the new features we've shipped since you left" or "a restructured pricing model"]]. It's a genuine offer to make it easy to try again.

Interested?

[[Your name]], [[your company]]