Your team is ready for the next step with [[your product]]

Hi {{first_name}},

We just launched [[new feature]], and based on how your team uses [[your product]], I think it's worth knowing about.

Here's what it does: [[1-2 sentence description of the feature and the outcome it enables]]. It's available on [[plan name]] for [[pricing or "included in your current plan"]].

Given your team's focus on [[their use case]], this would [[specific benefit for them]].

Want me to walk you through it?

[[Your name]], [[your company]]

Hi {{first_name}},

Your team has been running [[current use case]] with [[your product]] successfully. Teams who do that often find [[adjacent product or feature]] useful for [[adjacent outcome]].

Here's how it connects: [[1-2 sentences explaining how the cross-sell complements their current usage]].

The setup is lightweight since you're already on [[your product]]. Would it be worth a quick look?

[[Your name]], [[your company]]

Hi {{first_name}},

I noticed [[customer company]] has added [[number]] new team members to [[your product]] recently. As the team grows, [[specific need that comes with more users: e.g., "shared templates, team-level reporting, and permission controls"]] usually becomes important.

[[Higher plan]] includes all of that. The per-seat pricing actually comes down at this level: [[brief pricing context]].

Would it make sense to move your team to a plan that's built for this size?

[[Your name]], [[your company]]