Use trenching to segment your ICP
Trenching means dividing a broad ICP into multiple narrow ICPs. It lets you reach a broad market while sending hyper-relevant campaigns.
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Cold Email Guide
Build a list of recipients
Figure out how to find prospects based on your ICP and get their contact information.
Overview
Building a mailing list may seem simple.
First, you identify the key shared characteristics of your recipients.
Then, you find tools and methods to turn those characteristics into names of people and companies.
And in the final step, you find the email addresses of these people.
But it’s easier said than done.
This series of articles will teach you how to enrich your customer profile, leverage its attributes to find prospects at scale, and find their email addresses.
Prospecting tools and methods
You need to look for tools and methods that leverage the shared characteristics of your ICP. Review your ICP and figure out the types of data you’re looking for, then look for the right tool in this article.
Read moreFind verified email addresses of your prospects
The final prospecting step before you can proceed to creating and sending emails is to find the verified email addresses of your prospects.
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