[[Mutual connection]] suggested I reach out

Hi {{first_name}},

I've been looking at [[prospect company]]'s [[specific area: product page, hiring patterns, tech stack, content strategy]] and have a genuine question: [[one specific question about how they handle something related to your product's value]].

Not pitching anything. I'm trying to understand how teams like yours approach this. If it turns out we can help, I'll say so directly.

[[Your name]], [[your company]]

Hi {{first_name}},

I sent a note last week about [[brief reference to original email topic]]. Since then, I came across [[new piece of context: an article they published, a change on their site, a relevant industry development]] that made me think the timing might be right.

Happy to start with a 15-minute call instead of a full walkthrough. Would that work?

[[Your name]], [[your company]]

Hi {{first_name}},

I've been looking at how [[prospect company]] approaches [[specific area visible on their site or product]]. I noticed [[observation: e.g., "you're still using a manual process for X" or "your current setup doesn't seem to support Y"]].

We help [[type of companies]] with exactly this. Curious: is [[specific challenge]] something your team is actively trying to solve right now?

[[Your name]], [[your company]]