Subject:

How do you acquire customers?

Hey {{first_name}},

I'm doing some research about how businesses in [[lead's industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].

Is this something that you're also challenged with at {{company}}?

Some [[lead's industry]] businesses have told me they focus on inbound marketing - things like blogging, ebooks, and webinars - and others have told me they rely strictly on PPC and paid traffic.

If you have a couple of minutes, would you be open to hopping on quick call? I'd be interested to see where {{company}} fits within this spectrum. It shouldn't take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success

Let me know what works for you!

Cheers,
[[name]]

Categories Sales Book meeting Template by
Kevin Ho , Wishpond
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About this template

“ This is a super soft sale. The message is "I'm doing some research and wondering where your business fits into my findings." As a result, it works really well for your first sales touchpoint.
Kevin Ho

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Solution for [[challenge]]

Hi {{first_name}},

In working with other [[industry or position]], one of the key issues they’re struggling with is [[key issue]].

This past year we helped numerous companies to [[business driver]], resulting in [[money saved, revenue added, productivity increases]].

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,
[[your name]]

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4
How you handle [[problem]]?

Hi {{first_name}},

My name is [[name]] with [[company]].

I help [[industry]] companies with [[one liner]]

I wanted to learn how you handle [[things your company handles]] at {{company}} and show you what we’re working on.

Are you available for a brief call at [[time options]]?

Kind regards,
[[your name]]

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Solve [[problem]]

Dear {{first_name}},

Do you struggle with [[problem]]? [[describe problem in greater detail]]

Here at [[your company]], we’ve helped many other businesses deal with this problem by [[short explanation of your product]]. Businesses we’ve worked with have seen [[evidence of tangible improvement]] as the result of [[product]].

Would you like to speak to me and learn more about how we can help? Let’s set up a phone call soon.

Warm regards,

[[your name]]

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8
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