Templates de cold emailing

Marketing priorities

Hi {{first_name}},

As we look to 2017 our marketing department has a lot to think about and prioritize. Where to spend their budget? How many events to attend? How can they maximize our existing lead database?

Since so many of the companies we work with are asking themselves the same questions I thought you would appreciate a couple of articles on building on those strategies:

- How Our Team Got Started With Lead Nurturing
- How to Staff a Small Marketing Team to Achieve Stellar Growth
- Achieving Great Marketing Goals

How are you planning to use social media to help you hit your marketing goals this year, {{first_name}}?

Let me know if you're interested in chatting. It'll only take 15 minutes.

Thanks!
[[signature]]

Growth opportunity

Hey {{first_name}},

I hope you’re doing well. I see you’ve [[published a post, done something interesting]].

Great stuff!

I was doing some research this morning and noticed you [[have a need for our product/aren’t doing X/could benefit from Y]].

My company actually works with people like you to help them achieve [[goal]].

Would you be interested in a brief call to see if we can help you grow your business? I promise to take up no more than 15 minutes.

Let me know if you’re available at:

[[Date & Time]]
[[Date & Time]]
[[Date & Time]]

Either way, keep up the great work!

Cheers,

[[your name and title]]

Hey {{first_name}}

Hey {{first_name}},

I hope this email finds you well. We had reached out a while back regarding opportunities with a well-known technology company. Obviously things continue to go well at [[company name]], but your name resurfaced in regards to a specific opportunity in which I thought might be of interest.

They have a strong track record with candidates that come from a similar background. I thought it made sense to reconnect given the specific nature of the search as we approach bonus season.

If you are interested in a chat to learn more, please let me know when would be a convenient time for you. Thank you again for your time. I look forward to hearing from you.

Regards,

[[signature]]

Hit revenue goals with [[your product]] [[team discount inside]]

Hi {{first_name}},

We’ve noticed that our [[product/service]] might be interesting for your peers as well. It can improve [[insert something that needs improvement and can be solved by your product]] and help your company hit revenue goals.

And guess what? We offer a 10% discount for your team! If you like the idea that we’re suggesting, we’d be happy to discuss it in detail.

Sincerely,
[[your signature]]

Fan of Beyonce?

Hey {{first_name}},

Based upon your Twitter you're a fan of Beyonce - inspiring me to reach out to you here.

What would Beyonce be without her team? Well...everything...she's Beyonce. However, her team does a lot for her.

Yesware is the Beyonce of sales tools! Our platform provides real-time transparency into a reps' most engaged prospects, and gives detailed reporting so managers can be more strategic with their coaching. Features like email tracking, click-to-call, and mail merge make your reps more effective in their outreach - making them ready to boost their fame and go on tour (much like Beyonce and her team).

{{first_name}} - might you be willing to connect for just a few minutes to talk about how we can get your team onto Queen B's level?

Best,
[[signature]]

[[industy]] insights

Hi {{first_name}},

As the {{position}}, I thought you might find this stat interesting:

[[add a recent study about the recipient’s industry]]

With this rapid growth in [[recipient’s industry]], I’ve had the opportunity to work with companies like [[customer 1]] and [[customer 2]] in the [[region of the recipient]] by improving their [[the result of using your product]] with [[your product name]].

{{first_name}}, it would be great if we can get on a short 10-minute call on Friday morning?

{{first_name}}, these clients are looking for your help

Hi {{first_name}},

Last week there were [[x]] prospects in your area who were looking for your [[product or service]].

They were searching for you on [[social network]].

Here’s how you can help them find you (free of charge).

I’m offering this free social media [[checklist]] to you. It gives you the tools you need to convert [[x]]% more customers month-over-month (no opt-in required). [[Client]], a client of ours, boosted [[metric (engagement/followers/shares)]] by [[x]]%.

Are you interested?

[[your signature]]

Contact information of [[person/department]]

Hey {{first_name}},

Hello. I’m [[name]] from [[company]] and am looking for help finding some contact information. I would like to know who is in charge of [[department]]. Could you pass on their contact information?

Thanks so much for your help.

Sincerely,

[[name]]

Ideas Hey {{first_name}},

Since content is a major source of customers for you, here are a few meaty topics that would bring in high intent leads and a lot of social engagement.

[[Briefly describe a really good idea related to their business and your services]]

[[Briefly describe another really good idea related to their business and your services]]

A little about me: I create really engaging content that converts (recent examples: 1, 2, 3).

Would you be open to a 15-min brainstorm to bat around some ideas?

[[Your name]]

Senior Marketing Executive

Hi {{first_name}},

My name is David Peterson and I am interested in finding out more about the senior marketing executive position listed on your company website. Your assistant provided me with this email so I could get in touch with you.

I noticed that your company won the Best Marketing Agency award for three years in a row and your name was mentioned in an article regarding your commitment to empathetic leadership. I would love to meet with you because of our shared interest in leading teams to success with the utmost emotional intelligence.

I'd love to schedule a time to discuss my suitability for the senior marketing executive position within the next couple of weeks. I am willing to adapt to your availability, of course. I will follow up with you next week if I haven't received a reply from you before then.

Sincerely,

[[your name]]

Machine Learnin position at [[company]]

Hi {{first_name}},

I am a specialist software engineering recruiter located in [[city]]. I help top tier software companies build world class engineering teams.

I am impressed by your background and work in Machine Learning at {{company}} and would love to have a quick chat with you. I am looking to connect with excellent ML engineers who are passionate about working at the intersection of scientific research and software engineering. With your skills, I think you will be a great fit for some of our clients open roles.

If this sounds interesting, let’s talk further. Let me know if you have a few minutes in the coming week.

Cheers,

[[signature]]

Free Trial of Bookkeeping Software

Hi {{first_name}},

I noticed your question on [[social media platform]] about the best bookkeeping software and thought I would reach out. Investing in the right bookkeeping software is important for startups like yours and requires [[list out something like requirement criteria]].

Better Bookkeeping Software offers a free trial that gives insight into your current payment operations. Please let me know if you would like to give it a try!

Best regards,
[[your name]]