Templates de cold emailing

Highest converting content upgrades

Hi {{first_name}},

Just a friendly follow-up. Were you interested in the article on [[topic]]? I’m sure your inbox gets bombarded daily, so no hard feelings if you’re too busy. It just got me thinking…

If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.

Not trying to get anything from you. Just want to impress lol 🙂

Cheers,
Sam

New feature to solve [[XYZ]]

Hi {{first_name}},

It’s been awhile since we last chatted…how is everything going at {{company}}? Based on our last conversation about [[topic]], I think [[your company name feature]] could really boost {{company}}‘s bookkeeping abilities.

I’d love to provide you with more details. Would you be available for a quick chat or demo this week?

Best regards,
[[your name]]

A few insights about [[competitor's]] environment

Hi {{first_name}},

Firstly, let me state that as the {{position}} of {{company}}, you must be getting a bunch of emails and deleting most of them just as I do.

The primary reason I am reaching out to you is to discuss your [[your competitor name]] environment. I assist organizations to transition over from [[your competitor’s name]] to [[your company name]] with [[what benefit do they gain]].

We have added over [[the number of customers]] with a healthy percentage being known, trusted [[their industry sector]].

I believe I could be of value to your business and would love to work with you. Are you available for a 15 minutes meeting on Friday?

Let's catch up!

Hi {{first_name}},

How are you? I can't believe it's been [[time frame]]! I just took a look at [[their site, recent work, blog, social media feed]] and [[brief but specific compliment]].

I am reaching out to see if you'd be interested in meeting up for another [[idea exchange/coffee chat/whatever term makes sense here]].I also would love to [[find something you can show them that may be of use to them]] that you might find useful as well—and of course use it as an excuse to catch up!

Hope all is well,

[[your name]]

Additional resources

Hey {{first_name}},

I enjoyed chatting with you today and learning about your goals. I want to provide you with a few more resources that can help you on your way.

- Download our free guide, "How To Become A Sales Rockstar"
- Check out this article about how we made over $28 million in sales last year by following three simple steps.
- Watch the video below for some tips and tricks that will increase your closing ratio.

I hope this was helpful. Please let me know if you have any doubts!

Regards,
[[your name]]

New opportunities

Hey {{first_name}},

I just wanted to touch base and say hello, and see how things are going in the meantime?

Last time we chatted, you agreed to get back in touch with you if I come across any opportunities that might be a good fit for your company.

If there's anything that I can help with or provide some valuable information on our product, then let me know - it would be great to hear from you!

Thank you again for taking time out of your busy schedule last week to have a chat. I really appreciate it.

Best wishes,
[[your name]]

[[your company}} + [[value you deliver]]

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

New clients for {{company}}

Hi {{first_name}},

I’m just wondering - how does {{company}} chase new clients?

Belkins takes care of all top-of-the-funnel sales tasks: prospect identifying, target research & list building, database enrichment, initial outreach, and appointment scheduling.

The resources below cover our general overview, 3rd party review sites, and our use-cases. These should help with your evaluation.

Case studies -> https://belkins.io/case-studies

Clients Testimonials on Clutch -> https://clutch.co/profile/belkins

Folderly case studies -> https://folderly.com/case-studies

I’ll be happy to arrange a zoom meeting to share best practices. Perhaps next Tuesday will work?

Cheers,

[[your name]]

Highest converting content upgrades

Hey {{first_name}},

I know we haven't met (yet), but saw that you shared a post on content upgrades (from Sumome).

Thought I'd drop you a quick note about a post I'm creating on why some content upgrades convert at exponential rates and others completely flop.

The guide that I am sending next week is very comprehensive with actionable tips and tons of case study examples.

Want a heads up when it goes live?

Cheers,
Sam

P.S. Let me know if there's anything I can do for you.

Partnership with [[company_name]]

Hey {{first_name}},

I'm [[your_name]], the owner of [[company_name]].

[[discuss your traffic sources]]

Example 1

Example 2

Example 3

We can send visitors to your product listings and generate tons of sales.

We already do so for similar products and are happy to show you the traffic and revenue numbers if you'd like.

We would like to offer a partnership where we do the following:

1) We continue to promote/list your products and further promote throughout our site

2) At the end of the month, we will send you a report showing the number of sales we generate for your products

3)You will pay us an additional commission (TBD) for each sale for our promotions.

This will incentivize us to promote you further and be compensated for it. This also benefits your brand since we actively promote your products, thus helping you receive more organic sales via Amazon.

We can share a report to show you what it would look like and be happy to discuss the details.

[[your name]]

Improve [[process]] at {{company}}

Hi {{first_name}},

I am reaching out to you because being the {{position}}, I was certain you would know more about the current process in place at your company for [[which department]].

Like we’ve helped [[your existing customer]], I felt you might be interested in improving your [[the biggest challenge for the prospect]].

I did a fair amount of research on your company’s [[current system]] and I’m sharing a few of my thoughts here which could help you save [[the benefit your product offer]]}:

1. I noticed that [[state the current problem and how it can be better]].
2. [[state the current problem and how it can be better]]

I’d love to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins this week to chat about this?

[[original subject line]] Hey {{first_name}},

I haven't heard back from you in a while. Wondering, did I do something wrong?

Last we spoke, we talked about [[briefly summarize]].

If I skipped a beat or did not answer an important question for you, please let me know.

[[Your name]]