Open, click, and reply rates in Sequences now measure people instead of individual emails, giving you a more accurate picture of how your audience actually engages.
What's changed
- Open, click, and reply rates now count distinct recipients who engaged, divided by recipients who received: "what fraction of people did X" rather than "what fraction of emails got X."
- This applies everywhere these rates appear: the Sequences list, sequence stats, CSV export, reporting overview and detail tabs, the API, and MCP tools.
- Unsubscribe rate is now recipient-based too.
What to expect
- On multi-step sequences, these percentages will go up: the more steps, the bigger the change. Single-step sequences are unaffected.
- Bounce rate and successful rate are unchanged (still per-delivery, since they're SMTP events). Step-level numbers, graphs, and leaderboards are also unchanged.
- For API users: per-step counts no longer sum to the recipient-based totals at the sequence level.
Why it matters
The old message-based method deflated rates on multi-step sequences: 10 replies across a 4-step, 100-person campaign showed as 2.6% when 10 of your 100 people actually replied. Recipient-based rates report that as 10%, so your numbers reflect real audience engagement.