Test different email variants using A/B testing within Sequences.
What's new:
- A/B testing options for each step in your sequences
- Step-level metrics showing opens, clicks, replies, and bounces per variant.
- Option to automatically continue future sends with the winning variant.
- New “A/B Results” tab in the Sequences Reporting page to summarize variant performance across steps.
How it works
When enabled, A/B testing creates two variants for emails within your sequence.
You can test differences in subject lines and email content, and review results to pick a winning variant.
Hunter will automatically split recipients between variants and report which version of your email performs best.
Once a winning variant is selected, Hunter will automatically make sure the remaining scheduled emails are updated.
Example of an A/B tested email:
Why we built this
Starting new outreach, or looking to improve existing sequences? A/B testing helps you optimize your outreach based on real data rather than guesswork.
This feature saves time by removing manual work and improves performance by automatically identifying the most effective messaging.