How Often Should You Verify Your Mailing List (Email Data Decay)
How often should you re-verify your mailing list to avoid a high bounce rate? In total, 5.5% of my mailing list was no longer valid after 8 weeks.
Read moreIn this section, we share the results of research we run on email verification, from benchmarking to studies and experiments.
You may know that sending emails to accept-all email addresses means more of your emails will bounce, but how much more?
Email addresses go stale, but at what rate? What's the ROI on email verification?
In this section, we aim to answer questions like these to advance our own understanding of email verification and improve Hunter's verification service.
How often should you re-verify your mailing list to avoid a high bounce rate? In total, 5.5% of my mailing list was no longer valid after 8 weeks.
Read moreEmail verification is basic email hygiene, but only 9% of professionals treat verification and list cleaning as a daily habit.
Read more
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