A few tips for {{company}}

Hi {{first_name}},

We've just received an awesome case study which applies to [[lead's industry]] specifically:

[[Case study brand name]] had [[negative pre-existing experience]]. By introducing [[your company tool]], however, they were able to [[positive case study outcome]].

I have a few tips on how you find the same results.

Are you available tomorrow afternoon for a call to go over the specifics of how [[case study brand name]]'s strategy can work for you?

Thanks,
[[name]]

"Are you available tomorrow afternoon," has proven in online dating to trigger a positive response (as opposed to a vague "seeya soon!" And if you're surprised that sales lead nurturing is like flirting you shouldn't be.
Kevin Ho
Hunter Campaigns

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