Sales follow-up email templates

Browse the best performing sales follow-up email templates.

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36 email templates
Relevant person

Hi {first_name:"there"}},

I'm just following up on my last email. I didn't hear back from you on [[whatever you sent over]]. If it makes sense to talk, let me know how your calendar looks.

If this information isn't relevant to you, who is the appropriate person for me to talk to?

Thanks for your help,

[[your name]]

[[topic]] proposal

Hi {{first_name}},

I hope you all are well.

I would like to know if there was an opportunity to consider my proposal? Perhaps you have questions and I can help you.

If so, I will be happy to answer them. To do this, just contact me.

Best regards,

[[your name]]

Your eBook

Hey {{first_name}},

It was lovely talking with you, and I wanted to make sure that the message came clearly. You can also get a copy of our eBook on this topic by visiting: [[link]]

If there are any other concerns, please don't hold back to reach out. Please let me know if we'll be able to connect soon!

Best wishes,
[[your name]]

{{company}} + [[Your Company]]

Hey {{first_name}},

Had some big wins over the past few weeks. Partnered with the teams at [[AGENCY 1]], [[AGENCY 2]] and [[AGENCY 3]].

Wanted to run it by you, too, and see if it might fit your client toolkit.

Mind if I send through some more info?

Additional resources

Hey {{first_name}},

I enjoyed chatting with you today and learning about your goals. I want to provide you with a few more resources that can help you on your way.

- Download our free guide, "How To Become A Sales Rockstar"
- Check out this article about how we made over $28 million in sales last year by following three simple steps.
- Watch the video below for some tips and tricks that will increase your closing ratio.

I hope this was helpful. Please let me know if you have any doubts!

Regards,
[[your name]]

[[Objection]]

But [[Objection]].

That's the response I get from many when I tell them about my strategy.

To be honest, I understand that sentiment. I would have asked the same question.

But here's the thing [[Handle objection]].

So, {{first_name}}, does it make sense if we explore how you can use our strategy to [[Goal]]?

How about [[Timeframe]]?

[[Sender Name]]

P.S. Were you able to implement the strategy I shared with you?

How to achieve [[results]]

Hey {{first_name}},

In my previous mail, I talked about the strategy that generates crazy results.

Today I want to tell you about one aspect of the strategy. This step alone can make or break your campaign. But don't worry, I'll share it with you, and you can quickly implement it at {{company}}.

[[Strategy]]

[[How to]]

[[Predictable results]]

Now you are probably wondering if this will work.

Well, the answer is YES. I know because [[Client]] has implemented it and [[social proof]].

That is, {{first_name}}, part of what you get when you sign up for the strategy.

If you are interested, just click the YES button below to schedule a discovery call.

Yes!

[[Sender Name]]

[[Objection]]

Hi {{first_name}},

I want to tell you the story of [[Client 1]] who....[[tell a story and handle some more objections.]]...And he ended up making [[Results]].

Why am I telling you this?

Well, because just like you, [[Client 1]] also had [[Problem]] but by using our strategy, they were able to [[Results]].

This, too, can be you, if you want, {{first_name}}.

Does it make sense if we talk about how to attack [[Problem]] and help {{company}} have [[Results]]?

If so, reply YES to this email or click here!

Tips for achieving [[results]]

Hey {{first_name}},

Today I want to tell you about another part of our strategy that you can implement to achieve [[Goal]].

This strategy alone has allowed [[Client]] to achieve [[Results]]. You, too, can do the same at {{company}}, especially if you do it the right way.

[[Strategy]]

[[How to]]

[[Predictable results]]

That's it. I hope this helps.

Do you have any questions about the strategy? Feel free to reach out to me. I will be happy to help you.

[[Sender Name]]

P.S. If you are lost in the shuffle and need help, you can always book a time to talk about how to [[Goal]].

[[original subject line]] Hey {{first_name}},

I haven't heard back from you in a while. Wondering, did I do something wrong?

Last we spoke, we talked about [[briefly summarize]].

If I skipped a beat or did not answer an important question for you, please let me know.

[[Your name]]
Reach the MarTech community?

Hi {{first_name}} -- Just bubbling our conversation back to the top of your inbox.

As I mentioned, I'd love to talk to you about how {{company}} can reach an engaged audience of thousands of technology-driven marketers through sponsorship of the MarTech podcast.

If you're interested in a quick intro conversation, let me know, or you can use this link to block off some time for us to chat: [[link]].

I hope we're able to connect.

Best,

-b

Meeting Recap and Our Next Steps

Hey {{first_name}},

Thanks for a great meeting today. Here’s a quick recap of what we talked about, what we have to focus on in the coming weeks, and the steps we need to take to accomplish our goals.

Objective: Discuss monthly growth figures to determine wins, losses, and areas to improve (for example)

Conversation points:

New channels struggling to maintain retention levels.
Missed target: increase upgraded users by 7%.
Hiring needs: 3 additions to the growth team, 7 additions to the dev team.

Action points:

Restructure support team to improve retention and customer satisfaction.
Implement A/B testing discussed on premium products.
Start job posting and internal outreach for open positions.

Next meeting: Thursday, 8/16

[[signature]]

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How to write a follow-up email template?

  • Add value with each follow-up. With each follow-up, you should provide additional value for your prospects. Try to collect more information about them, spark their interest with something relevant, provide proof of how your current clients are growing using your services by sharing their success studies, results, or feedback.
  • Write a catchy opening line. Start with an intriguing and/or relevant question, mention mutual connection, prospect’s problem, or use a recent trigger event. Try to avoid such opening lines: “Just checking in”, “Thought I would just check-in and find out”, “Just wanted to check-in to hear about”, “Touching base”, etc.
  • Make it short. In your follow-up emails, try to eliminate unnecessary greetings like “I hope you’re doing well.” Being polite is a must, but it could be easily achieved by using the right style for your email. Also, don’t use wordy sentences. Give your writing a confidence boost by eliminating words that weigh down your writing and make your sound uncertain.
  • Personalize on a high level. Besides basic personalization (first name, company name, etc), do in-depth research, and identify the prospect’s niche, mention possible pains, offer relevant solutions, etc.
  • Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. Try to omit such passive-aggressive phrases in your follow-ups: “I’m following up because you haven’t responded to me yet”, “I’ve tried to reach you a few times now”, “I know you’re busy, I’m busy too”, etc.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How to write a good subject line for your follow-up email?

The subject line is the first thing your prospects see, and they may decide whether or not to read your emails based on the subject line only.

So try not to be too obvious by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

These are the key rules to follow while writing subject lines for your follow-ups: make them personal, keep copy short, ask intriguing questions.

Read more: How to Craft Perfect Cold Email Subject Line

How many follow-ups to send?

At Hunter, our key rule is to focus on writing irresistible emails instead of adding too much follow-ups. So we recommend limiting to three follow-ups for your cold email campaigns. If you are sending too many follow-ups to someone who’s never heard about you, you may seem an annoying person and damage your company brand.

If you still feel three follow-ups is not enough or that you can provide more value/spark interest for your prospects—don’t hesitate to use other channels. Twitter or LinkedIn could easily help you to deliver your message on a personal level.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How often to send follow-ups?

Around 90% of emails are opened on the same day they are sent. The same for the responses—the chances are that your prospects get back to you the same day your campaign was sent are much higher.

So don’t wait for too long to send your follow-up email. Typically, 2–5 days is the best timing to remind prospects about your offer.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

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