Email Subject Line Tester

Score and improve your email subject lines with AI.

Get an AI-powered score, detailed feedback, and 3 improved alternatives.

Test your subject line for free — no signup required. Try it with

Enter a subject line to test.

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Write better subject lines at scale

Paste your cold email subject line and get an instant AI-powered score out of 100. The tester evaluates length, clarity, spam risk, personalization, and engagement – then generates 3 improved alternatives you can copy and use right away.

Create a free account to test more subject lines and send cold email campaigns that get replies.

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What we analyze

Length optimization

Checks if your subject line is the optimal 3–7 words (under 50 characters) for maximum open rates and mobile preview.

Clarity and readability

Evaluates whether your subject line clearly communicates the email's purpose at a glance.

Spam risk detection

Scans for spam trigger words, excessive punctuation, ALL CAPS, and misleading patterns that hurt deliverability.

Personalization potential

Assesses whether your subject line includes or suggests personalization opportunities for better engagement.

Engagement triggers

Analyzes curiosity, value proposition, and urgency to predict open-rate potential.

AI-generated alternatives

Get 3 improved subject lines that address specific weaknesses identified in your original.

Comment rédiger une bonne ligne d’objet d’e-mail

Votre ligne d’objet est la première – et souvent la seule – chose qui sépare votre e-mail de la corbeille. Si vous la réussissez, vous augmentez vos ouvertures. Si vous la ratez, le reste n’a aucune importance. Voici ce que les données de 31 millions d’e-mails nous apprennent.

1. Visez une fourchette de 5–6 mots.

Les lignes d’objet de 5–6 mots sont le point idéal pour les taux d’ouverture – assez courtes pour être lues rapidement, mais suffisamment longues pour indiquer de quoi parle l’e-mail. Trop minimal laisse les destinataires sans assez de contexte pour agir.

2. Personnalisez – puis personnalisez encore plus.

Les lignes d’objet comportant deux attributs personnalisés (comme un prénom et une entreprise) affichent un taux d’ouverture moyen de 40,2 %, contre 35,4 % avec un seul attribut. Une ligne d’objet qui donne l’impression d’avoir été écrite pour quelqu’un fonctionne nettement mieux qu’une ligne qui semble s’adresser à tout le monde.

3. Oubliez les modèles trop utilisés.

Les lignes d’objet correspondant au schéma “Quick question” sous-performent : 28,7 % de taux d’ouverture et 2,5 % de taux de réponse, contre 32,9 % et 2,9 % pour les autres types de lignes d’objet. Les formules trop répétées peuvent sembler fonctionner, mais les destinataires – et les filtres anti-spam – les ont déjà vues trop de fois.

Examples of subject lines

A great subject line earns attention by feeling specific and relevant, not by trying to sound clever or urgent. Write it like it's for one person — because the best ones are.

Good

Idea for {{company}}'s Q2 pipeline, {{first_name}}

Two personalized attributes, a concrete hook, and just the right length. It signals relevance without being pushy.

Average

Quick question, {{first_name}}

Personalized, yes — but a pattern so overused it barely registers anymore. It opens without promising anything, which rarely compels action.

Bad

Boost your revenue with our proven solution

Generic, impersonal, and sales-first. 65% of decision makers say cold emails fail because they feel too pushy or sales-focused. This subject line leads with exactly that energy before a single word of the email body is read.

Frequently asked questions

Everything you need to know about email subject lines.

Enter your email subject line in the input field and click “Test subject line.” Our AI instantly analyzes it across 5 key criteria – length, clarity, spam risk, personalization, and engagement – and gives you an overall score out of 100. You also get a detailed breakdown of each criterion with specific feedback, plus 3 improved alternatives you can copy and use right away.

The subject line is the first thing recipients see and the primary factor in whether they open your email. A well-crafted subject line can dramatically improve open rates, while a poor one can send your email straight to trash or spam.

Our AI analyzes your subject line across 5 criteria: length (15%), clarity (20%), spam risk (20%), personalization (20%), and engagement (25%). Each criterion is scored 0–100, and the weighted combination gives you an overall score. A generic subject line typically scores 30–50, while an excellent one scores 75–95.

Keep them between 3–7 words (under 50 characters), use personalization when possible, avoid spam triggers (ALL CAPS, excessive punctuation, words like “free” or “urgent”), and focus on delivering clear value or curiosity. Our tool provides specific feedback and alternatives to help.

Yes, you can test up to 3 subject lines per day without creating an account. With a free Hunter account, you get additional daily tests. Paid plans include the AI Writing Assistant for generating complete cold emails.

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