Ziemek Bućko

Outreach

What We Learned From Running a Cold Email Competition

Messaging Madness 2025 has concluded. For a month, we voted on what makes a good cold email, comparing the incomparable and trying to capture the essence of relevant messaging.

Ziemek Bućko • 20 May 2025

Outreach

How To Send Cold Emails With AI

AI is very useful in cold outreach, and its usefulness goes far beyond email copywriting. This article shares some innovative methods of using AI for cold email.

Ziemek Bućko • 12 May 2025

Outreach

How To Turn an Underperforming Campaign Into 10 Good Ones

In 2025, mediocre outreach doesn’t get you mediocre results. It gets you no results. And efficient segmentation helps go beyond mediocre messaging.

Ziemek Bućko • 25 April 2025

Product

Making Your Cold Emails Relevant 101

Relevance is the #1 most important factor in determining whether or not your cold email will generate a reply. This article covers how to source your B2B lead data and how to leverage it to send truly relevant emails.

Ziemek Bućko • 16 April 2025

Product

Hunter Starter Guide

If this is your first time using Hunter, welcome. In this quick guide, I’ll show you how you can run your entire email outreach process with our platform.

Ziemek Bućko • 11 April 2025

Product

What’s new at Hunter? (February 2025)

In February, we added 2 million B2B profiles, revamped our technology data to offer 1,800 additional technologies, and extended our Campaigns API endpoint.

Ziemek Bućko • 27 February 2025

Outreach

9 Myths About Cold Email

Just because others are sending bad emails doesn’t mean you should overlook email outreach entirely. There’s a better world out there where sending great email outreach at scale is possible, and it’s possible today.

Ziemek Bućko • 24 February 2025