[[Adjacent product]]: a natural next step for [[customer company]]

Hi {{first_name}},

We just launched [[new feature]], and based on how your team uses [[your product]], I think it's worth knowing about.

Here's what it does: [[1-2 sentence description of the feature and the outcome it enables]]. It's available on [[plan name]] for [[pricing or "included in your current plan"]].

Given your team's focus on [[their use case]], this would [[specific benefit for them]].

Want me to walk you through it?

[[Your name]], [[your company]]

Hi {{first_name}},

I noticed [[customer company]] has added [[number]] new team members to [[your product]] recently. As the team grows, [[specific need that comes with more users: e.g., "shared templates, team-level reporting, and permission controls"]] usually becomes important.

[[Higher plan]] includes all of that. The per-seat pricing actually comes down at this level: [[brief pricing context]].

Would it make sense to move your team to a plan that's built for this size?

[[Your name]], [[your company]]

Hi {{first_name}},

Your team has [[specific achievement: e.g., "verified 10,000 emails this quarter" or "maintained a 6% reply rate across 8 campaigns"]]. That's a strong result.

Now that you've got [[current use case]] working well, [[upgraded feature or plan]] would let you take it further by [[specific next-level outcome: e.g., "automating follow-up sequences" or "accessing API-level integrations"]].

Would it be worth a 15-minute call to see how the upgrade fits your next goals?

[[Your name]], [[your company]]