Newsletter swap: [[your newsletter]] x [[their newsletter]]

Hi {{first_name}},

I'd like to propose a joint webinar on [[specific topic]]. You'd cover [[their angle or expertise area]], and I'd handle [[your angle or expertise area]]. The format: [[duration, e.g., "45 minutes plus Q&A"]], co-hosted and co-promoted.

On my end, I'd promote to [[your audience size and channels]]. Between our two audiences, we'd likely reach [[combined estimate]].

I can handle the logistics: registration page, hosting, and recording. Your only commitment would be showing up and sharing the invite with your list.

Does [[proposed timeframe]] work for your calendar?

[[Your name]]

Hi {{first_name}},

I pitched a [[original format: series, guide, project]] last week and realize that might be a bigger lift than makes sense to start with.

Here's a lighter version: a single co-authored [[smaller format: LinkedIn post, article, short guide]] on [[specific topic]]. Less time commitment, and it gives us both a chance to see how the collaboration works before scaling up.

Would that be easier to say yes to?

[[Your name]]

Hi {{first_name}},

I host [[your podcast name]], which covers [[your topic area]] for [[audience size]] listeners. Your episode on [[specific episode topic]] is exactly the kind of content my audience would get a lot out of.

Here's the idea: I come on [[their show]] to talk about [[topic you'd cover for their audience]], and you come on [[your show]] to cover [[topic they'd cover for your audience]]. Both audiences get something new from someone they wouldn't normally hear from.

Would you be open to it?

[[Your name]]