Joint webinar idea: [[topic]]

Hi {{first_name}},

I pitched a [[original format: series, guide, project]] last week and realize that might be a bigger lift than makes sense to start with.

Here's a lighter version: a single co-authored [[smaller format: LinkedIn post, article, short guide]] on [[specific topic]]. Less time commitment, and it gives us both a chance to see how the collaboration works before scaling up.

Would that be easier to say yes to?

[[Your name]]

Hi {{first_name}},

I write [[your newsletter name]], reaching [[number]] subscribers in [[your niche]]. There's a strong overlap with your audience at [[their newsletter name]], and I think a swap would work well for both of us.

The format: I write a guest edition or featured section for your newsletter, and you do the same for mine. Each of us gets in front of a new but relevant audience without any ad spend.

Interested in trying it once and seeing how it performs?

[[Your name]]

Hi {{first_name}},

I host [[your podcast name]], which covers [[your topic area]] for [[audience size]] listeners. Your episode on [[specific episode topic]] is exactly the kind of content my audience would get a lot out of.

Here's the idea: I come on [[their show]] to talk about [[topic you'd cover for their audience]], and you come on [[your show]] to cover [[topic they'd cover for your audience]]. Both audiences get something new from someone they wouldn't normally hear from.

Would you be open to it?

[[Your name]]