Introducing Unified Credits

On July 16, we’re introducing Unified Credits—a simple and flexible way to spend your credits on search, verification, or enrichment—and tools to give you more control over managing them.

Here's what you need to know and what you can expect on July 16.

TL;DR

Historically, credits have been split between Search and Verification.

On July 16, every search, verification, or enrichment completed by users of our Free, Starter, Scale, and Growth plans will be done using a single credit type known as Unified Credits.

We're also introducing tools to give our users a flexible way to plan, use, and manage their credit consumption, such as a Pricing Calculator, Credit Dashboard, and clearer indications of what each action costs during bulk actions, such as Email Finder.

Nothing will change until July 16.

Free, Starter, Scale, and Growth plan users will be switched over to the Unified Credits on the date of their next billing renewal cycle after July 16.

What's changing?

Unified Credits reduces the need to switch between credit types, helping our users to get more out of their plan, regardless of how they use Hunter:

• One credit for search and verification: Use your credits exactly as needed; no more switching between Search and Verification.
• More visibility: New tools, such as the Credit Dashboard and real-time usage estimations in bulk actions like Email Finder, help you track and plan with confidence. 
• Flexible top-ups: Credits Over Quota are replaced with on-demand Credit Packs, meaning you can buy what you need, when you need it.
• Free re-verification: For paying subscribers, if you’ve verified an email address in Hunter and stored it within Leads, you’ll benefit from free monthly re-verification of your Leads.

Why are we making this change?

This follows our May 2025 improvements to finding decision makers, June 2025 Leads improvements, and our broader focus on making it easier to find, verify, and prospect leads with Hunter.

We’ve seen how credit usage shifts: some months focus on finding leads, while others are spent verifying them. Unified Credits mean you don’t have to worry about that split anymore.

We want you to use your Hunter credits in a way that helps you achieve your goals at any given time.

What to expect on July 16

This update will be live on July 16 and applies to our Free, Starter, Growth, and Scale plan users. Nothing will change before then. 

• You will move to the new Unified Credits on your next billing cycle renewal.
• Any Search and Verification Credits in your plan will convert as follows:
  • 1 Search Credit = 1 Unified Credit
  • 1 Verification Credit = 0.5 Unified Credits

For example, if you are on a Starter plan with 500 Search and 1000 Verification Credits, you will have 1000 Unified Credits when the next renewal is due.

No action is required to implement this change.

Questions about Unified Credits?

To help with this transition, we’ll communicate several times in advance of July 16. You can also contact our Support team via chat or by emailing contact@hunter.io.