22 Best Content Marketing Tools You Need to Be Successful in 2024

Creating, managing, and distributing high-quality content across multiple platforms can be a daunting task, especially as the demand for excellent and engaging content continues to grow.

And that's where content marketing tools come in.

In this article, we've compiled a list of the 22 best content marketing tools you need to be successful in 2024.

What is a content marketing tool?

A content marketing tool is software designed to assist businesses with various aspects of their content marketing strategies.

These tools typically automate and streamline tasks related to content creation, management, distribution, and analysis.

Businesses need content marketing tools because they’re a great way to:

1. Save time and resources by automating and streamlining tasks.
2. Improve the quality and consistency of their content by providing templates, guidelines, and other resources.
3. Reach their target audience more effectively by optimizing their content for search engines and social media algorithms.
4. Measure and analyze the performance of their content to improve their strategies and achieve better results.

22 best content marketing tools to spruce up your strategy

Email marketing tools

The following tools are ideal for businesses with a solid audience they want to keep nurturing regularly.

It’s also for those who want to monetize their audience through lifecycle marketing. “The money is in the email,” they say.

ConstantContact

Constant Contact, founded in 1995 by Randy Parker, is a leading email marketing tool that helps businesses create and manage email campaigns, automate email sending, and track their performance.

The platform offers various features that cater to different content marketing needs.

• Email campaign creation: This feature comes with an easy-to-use drag-and-drop editor, allowing you to design professional-looking emails without any coding knowledge. Did I mention that you can also use pre-built templates or create custom designs to match your brand?
• Contact management: No more headaches trying to import and manage your contact list. With this feature, you can segment contacts into different groups and personalize emails based on subscriber data.
• Automation: Who doesn’t love saving 1 hour a day? Constant Contact lets you automate your email campaigns with autoresponders, welcome emails, and triggered email series based on subscriber actions.
• Analytics: Hate making decisions on the blind? Perfect. Constant Contact allows you to track email performance, including open and click-through rates, helping you make data-driven decisions to optimize your campaigns.

GetResponse

GetResponse is an all-in-one marketing platform that goes beyond email marketing. It differentiates itself from Constant Contact by offering additional features such as landing pages, webinars, and marketing automation.

Let's explore some key features of GetResponse and their use cases:

• Landing pages: GetResponse allows you to create visually appealing landing pages using their drag-and-drop editor. This makes it easy to design high-converting pages for lead generation or sales without any coding skills.
• Webinars: GetResponse is one of the few email marketing tools that offer integrated webinar functionality. You can host live webinars, share your screen, and engage with your audience directly from the platform.
• Marketing automation: Want to run some complex automation? GetResponse’s marketing automation builder helps you create complex automation workflows. You can automate email sending based on user behavior, like opening an email or clicking a link.

Content management tools

This category is for inbound marketing aficionados. If your goal is to build a content marketing machine a la Hubspot, these tools are for you.

CoSchedule

Tired of juggling multiple tools as part of your content ops? Good, you're reading this. CoSchedule combines project management, social media scheduling, and content calendar functionalities to help you streamline your content marketing workflow.

This all-in-one platform is designed to help content marketers manage and streamline their content creation and publishing process. It supports creators with content roadmaps and beautiful Gantt charts for creating consistent content calendars.

Here are some key features of CoSchedule and their use cases:

• Content Calendar and Social Media Scheduling: CoSchedule's centralized content calendar makes planning, organizing, and visualizing your content marketing efforts easy. You can schedule blog posts, social media updates, and other content in one place. Bye-bye, complex spreadsheets.
• Task Management: This feature allows you to create tasks and assign them to team members, ensuring everyone knows their responsibilities and deadlines.
• ReQueue: This feature automatically re-shares your best-performing evergreen content on social media, ensuring that your valuable content keeps reaching your audience.

DivvyHQ

DivvyHQ is a content marketing and planning platform designed to help content teams streamline their workflow, improve collaboration, and manage their entire content lifecycle. With DivvyHQ, content marketers can:

• Simplify Content Planning: This feature lets you create and manage content calendars, track deadlines, and allocate resources efficiently with easy-to-use planning tools.
• Enhance Collaboration: Collaborate in real-time with team members, share ideas, and keep everyone on the same page through seamless communication features.
• Manage Content Lifecycle: Track content progress from ideation to publication and easily manage revisions, approvals, and publishing schedules.

Uberflip

Uberflip stands out as a unique content marketing tool with its comprehensive approach to content experience management.

Its unwavering focus on creating personalized content experiences differentiates it from other content management platforms.

Here's how Uberflip's distinct features benefit marketers:

• Centralized Content Hub: Unlike traditional content management systems, Uberflip's content hub brings together content from various sources, creating a one-stop shop for your audience and making engaging with and navigating your resources easier.
• Tailored Content Experiences: Uberflip's powerful personalization capabilities enable marketers to design custom content experiences for different audience segments. This level of personalization is often lacking in other content management tools and plays a significant role in increasing engagement and conversions.
• AI-Powered Content Recommendations: Is it great technology if it doesn’t leverage AI? Uberflip's unique ContentAI engine sets it apart by intelligently recommending relevant content to users based on their behavior and interests.

Optimizely

Optimizely is a conversion rate optimization tool that sets itself apart from competitors, focusing on experimentation and personalization. It empowers businesses to create, optimize, and deliver exceptional digital experiences to their audiences.

Here are some of the unique features and differentiating factors of Optimizely:

• Robust A/B Testing: Optimizely's A/B testing functionality is one of the most advanced in the industry. It allows marketers to experiment with different variations of content, design, and user experiences.
• Feature Flagging: A unique differentiator, Optimizely's feature flagging functionality lets developers release new features in a controlled manner. This allows businesses to test and gather user feedback before fully launching new features, reducing the risk of poor user experiences.
• Scalable and Secure Platform: If you’re an enterprise-level company looking for a highly scalable and secure platform that can handle large volumes of traffic and data, Optimizely is your tool.

Content optimization and A/B testing tools

Tired of making marketing decisions based on gut feelings? Here are tools that’ll help you validate your hypotheses before deploying them to the entire website.

VWO

VWO, or Visual Website Optimizer, is a powerful A/B testing and conversion rate optimization tool. With its easy-to-use visual editor, you can create and test different versions of your website without needing coding expertise.

Key features include:

• Heatmaps and click maps: The easiest way to gain insights into user behavior and identify areas for improvement.
• Multivariate testing: Unlike most tools that only let you test one element of your website at a time, VWO tests multiple variables simultaneously to optimize page elements.
• Funnel analysis: Identify drop-offs in your conversion funnel and work to increase conversion rates.

Convert

Convert is an A/B testing and conversion optimization tool that differentiates itself from VWO by focusing on data privacy and seamless integrations.

Key differentiating factors include:

• GDPR compliance: Convert prioritizes user data protection, making it a go-to choice for businesses concerned about privacy regulations.
• Easy integrations: Convert effortlessly connects with popular tools like Google Analytics, Shopify, and WordPress, streamlining your optimization process.
• Simpler interface: Convert's user-friendly interface simplifies testing, making it accessible to users of varying technical expertise.

While VWO offers advanced features and extensive customization, Convert appeals to businesses seeking a privacy-focused, easy-to-use solution for website optimization and improved user experience.

SEO-writing and optimization tools

Want to create content that works well for both search engines and humans? The following tools are definitely the ones you’re looking for.

SurferSEO

SurferSEO is an innovative content optimization tool that focuses on two main areas: content entities and on-page optimization.

• Content Entities: SurferSEO's algorithm identifies essential entities within your content, ensuring your articles cover relevant topics and subtopics. This approach helps create comprehensive, high-quality content that ranks better in search results.
• On-Page Optimization: The tool provides actionable recommendations for optimizing your content based on data-driven analysis. SurferSEO highlights areas for improvement, such as keyword density, header structure, and metadata, to maximize your content's search engine visibility.

Narrato

Narrato AI is an all-in-one AI content workspace to streamline the management of your content and content teams. With this one tool, you can plan, create, optimize, and publish content. It also offers some great content and project management tools, besides features to streamline content collaboration.

• Easy-to-navigate UI
• AI Content Genie to generate social media and blog content on autopilot
• 100+ AI and SEO tools for content creation, ranging from AI blog writer, AI copywriter, and AI product description writer to AI image generation, meme generator, and more.
• AI SEO brief generator and AI keyword generator to optimize content for SEO
• Custom AI templates
• Bulk content generation
• In-built grammar and plagiarism checker
• Content publishing automation for any platform or CMS
• Custom style guides, content templates, and content calendar for simplified content planning
• On-task messaging, @mentions, and in-line messaging for content collaboration

Wordable

Raise your hands if you hate manually publishing content on your CMS.

Well, Wordable is a content management tool that streamlines the process of exporting and importing content to popular platforms like WordPress, HubSpot, and Medium.

Key features include:

• Time-saving: Wordable automates formatting, allowing you to transfer Google Docs content to your preferred platform with just a few clicks, saving hours of manual work.
• Maintains formatting: Wordable preserves your document's layout, including headings, images, and tables, eliminating the need to reformat after importing.
• Collaborative workflow: Wordable's platform compatibility enables smooth collaboration among team members using different content management systems.

GrowthBarSEO

GrowthBar SEO is ideal for content marketers looking for a simple, browser-based solution to gain valuable SEO insights and keyword research while being more cost-effective than full-suite tools like Ahrefs and SEMrush.

• Browser integration: Unlike Ahrefs and SEMrush, GrowthBar SEO is a browser extension that delivers SEO insights directly in Google search results, allowing for quicker analysis without navigating to a different platform.
• Competitor content analysis: GrowthBar SEO directly offers insights into competitors' keyword usage in search results, enabling users to optimize their content more effectively and efficiently.

Clearscope

Clearscope is a content optimization tool that distinguishes itself from SurferSEO by focusing on in-depth keyword research and a seamless content editing experience.

• In-depth Keyword Research: Clearscope goes beyond simple keyword density and analyses related keywords, search intent, and semantic context. This approach enables content creators to understand what users search for and craft content that addresses their needs.
• Seamless Content Editing: The Clearscope editor offers real-time optimization suggestions while you write or edit your content. This feature allows writers to improve their content's SEO performance without disrupting their creative flow.

Content analytics tools

As human-centric as marketing is, it’s also data-focused. You need quantitative data to revamp some parts of your marketing and enhance results. And that’s where you need analytics tools.

Mention

Different from Awario, Mention offers a strong emphasis on influencer discovery and sentiment analysis.

With Mention content marketers can:

• Receive instant notifications when your brand is mentioned across social media, blogs, news sites, and other online sources.
• Keep an eye on your competitors by tracking their online presence, campaigns, and strategies, enabling you to make informed decisions.
• Identify industry influencers and key opinion leaders to collaborate with and amplify your brand reach.
• Gauge customer sentiment around your brand, products, and services, helping you address concerns and improve brand perception.

Awario

Awario is a powerful social listening tool, which is fancy for “reputation management tool.” It helps content marketers monitor online conversations, track brand mentions, and uncover valuable insights.

Its unique features set it apart from the competition:

• Real-time monitoring: Want to be notified whenever someone mentions you or your brand online? Well, Awario scrubs news sites, blogs, and forums, ensuring you never miss a mention or an opportunity to engage with your audience.
• Sentiment analysis: Not all brand mentions are good. Some hurt your reputation. Awario's advanced sentiment analysis helps you gauge the overall tone of conversations around your brand, allowing you to identify trends and tailor your content strategy accordingly.
• Influencer identification: Awario helps you discover industry influencers and potential brand advocates, allowing you to collaborate and expand your reach.

Raven Tools

Acquired by TapClick in 2017, Raven Tools is a cloud-based digital marketing platform that provides a comprehensive set of SEO and automated reporting tools.

Used by agencies, in-house marketers, and media companies worldwide, Raven Tools helps transform SEO into a measurable marketing channel.

The platform's competitive analysis features include rank tracking, competitor research, keyword research, backlink research, website audit tools, and easy reporting, allowing users to efficiently acquire and track crucial metrics for search engine optimization.

Here are two of its unique features:

• White-labeling capabilities: Raven Tools allows users to create fully customized, branded reports for their clients, enhancing their professional image. Agencies can add their own logo, colors, and branding elements.
• Site Auditor: The platform's Site Auditor feature helps identify and fix on-site SEO issues by providing in-depth analysis and actionable recommendations.

Users can quickly uncover broken links, missing metadata, duplicate content, and other issues that might negatively affect their website's search engine rankings.

SEO tools

Similar to analytics tools, these two tools help you get the hang of SEO by guiding you through with numbers around keywords and search.

Ahrefs

If you're a marketer, you probably know Tim Soulo and Joshua Hardwick. They're the great people behind Ahrefs, a comprehensive SEO tool that has become an indispensable global resource for marketers and SEO professionals.

Ahrefs is known for its powerful backlink analysis capabilities and extensive keyword research features, but what sets it apart from other SEO tools are:

• Industry-leading backlink index: Ahrefs boasts one of the most extensive backlink databases, allowing users to uncover valuable link-building opportunities and analyze competitors' backlink profiles with ease.
• Content Explorer: This unique feature helps you discover the most popular content in your niche, providing insights into what's resonating with your target audience and generating ideas for your content marketing efforts.
• Rank Tracker: Ahrefs' Rank Tracker tool allows you to monitor your keyword rankings over time, providing valuable insights into your SEO performance and helping you identify areas for improvement.
• SEO Toolbar: The Ahrefs SEO Toolbar is a browser extension that delivers essential SEO metrics and insights right within your browser, making it easy to assess your competitors and optimize your content on the fly.

Semrush

Semrush is a powerful all-in-one digital marketing suite offering a wide range of features for SEO, PPC, content marketing, and social media features. Although it shares some similarities with Ahrefs, SEMrush has several unique aspects that differentiate it from its competitor:

• Keyword Magic Tool: Semrush's Keyword Magic Tool is an intuitive, easy-to-use solution for in-depth keyword research, allowing you to uncover long-tail keywords, search volume, and keyword difficulty with ease.
• Advertising research: Unlike Ahrefs, Semrush excels in PPC and provides insights into competitors' ad strategies, keywords, and budgets, which can be valuable for creating and optimizing your own paid campaigns.
• Content Marketing Toolkit: The Content Marketing Toolkit provides a suite of tools to help you plan, create, and optimize your content. Some standout features include the Topic Research tool, SEO Content Template, and Content Analyzer, which offer valuable insights for creating high-performing content.

Social media tools

We’re in the age of social media. You have to be where your audience is — these tools will help you do that.

Hootsuite

Hootsuite is a popular social media management platform that enables content marketers to schedule, monitor, and analyze their social media posts across multiple channels.

Its key features include:

• Unified dashboard: If you're a social media consultant or an agency, this feature is made for you. It allows you to manage multiple social media accounts from a single interface.
• Post scheduling: Want your account to stay active and engage your audience even while you're asleep? This feature lets you automate curation and engagement activities.
• Advanced social listening: This tool enables you to monitor online conversations, track brand mentions, and analyze sentiment, giving you valuable insights to inform your content strategy.
• Robust security features: Hootsuite's strong security measures, including single sign-on (SSO) and role-based permissions, ensure your social media accounts remain secure and protected.

Content marketing tools for design and video creation

Want to add beauty and a stellar user experience to your marketing efforts? Here are the design and video tools you need.

Canva

You probably know Canva because of how disruptive it was in the design world. But it has become even more disruptive these days with its newly integrated AI features and WorkSuite, taking the platform to a whole new level.

• AI-powered suggestions: Canva's AI capabilities provide smart suggestions for design elements, such as fonts, colors, and layouts, helping users create visually appealing content faster and more efficiently.
• Collaboration tools: Canva's collaborative features allow teams to work together seamlessly, streamlining the design process and improving productivity.
• Brand Kit: Want to keep your designs and marketing collateral consistent? This feature lets you store logos, colors, and fonts in one centralized location.
• Canva WorkSuite: The suite offers a comprehensive solution for all design and content needs, including video editing, social media scheduling, and a content planner, making it a one-stop shop for content creation and management.

PlayPlay

PlayPlay is like Canva but for video. Its intuitive interface and powerful features make it an ideal choice for businesses looking to create videos effortlessly.

Here are some highlights of PlayPlay:

• User-friendly Interface: PlayPlay's easy-to-use drag-and-drop interface simplifies the video creation process, allowing even non-designers to produce professional-quality videos without needing advanced technical skills.
• Customizable Templates: With a vast library of customizable templates, PlayPlay lets you create stunning videos tailored to your brand identity and marketing objectives. The templates are designed for various industries and purposes, catering to various marketing needs.
• Dynamic Text Effects: PlayPlay offers a variety of dynamic text effects to make video content more engaging and visually appealing. These effects help capture the viewer's attention and convey the message effectively.

Wrap-up

Content marketing tools can be a game changer for your business and the level of success it can achieve through content marketing.

From automating and streamlining your tasks to providing useful information to improving the quality of your content, the right combination of these tools can help you stay ahead of the competition and dominate your industry.

So, whether you're just starting out or looking to improve your existing content marketing strategy, be sure to explore the different tools available and find the ones that best suit your needs.