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Reveal the email addresses of the decision makers you want with our updated search

James Milsom James Milsom • Updated
Reveal the email addresses of the decision makers you want with our updated search

Our May update makes it easier to find the decision makers you want before using a Search Credit to reveal their email address.

TL;DR

Historically, Domain Search in Hunter provided 10 emails per Search Credit, but you had minimal visibility into the department or role associated with the contacts. This was great for bulk outreach, but as we've learned, it's not nearly as effective as targeted outreach.

This update helps you:

  • View decision makers before spending credits
  • Filter by department and title
  • Import companies manually or via CSV
  • Reveal only the email addresses you want

Cold outreach is highly effective when targeting your contacts and personalizing outreach. To better enable that, we've updated Domain Search to emphasize departments and decision makers.

This will enable you to spend credits more wisely and help you pinpoint your outreach to the right team and decision maker.

Log in to Hunter or create your free account to see how far your Search Credits now go.

How to use the decision maker update

Because this update impacts two key parts of Hunter, let’s walk through how we would find specific decision makers from two different departments at SaaS billing company, Paddle.

In both scenarios, we’ll:

  1. Find leads at Paddle
  2. Identify the relevant decision makers 
  3. Reveal their email address

We want to promote research to Paddle’s Marketing leadership.

1. Enter “Paddle” into the “Find email by company” section

2. Identify their Marketing decision makers

In the results, enter “Marketing” into the “Job Title” filter to focus on Marketers.

3. Reveal the email address

Search the results. Once you are happy with the leads, select the button next to each name and then “Save to leads.”

You’ll spend one Search Credit per lead saved.

How to use this in Discover

We want to offer consulting to Paddle’s HR leadership. 

1. Find leads at Paddle

Click “find email addresses’ and you’ll see a list of leads prioritized by decision makers. 

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The crown icon appears next to any lead that is a decision maker

2. Identify their HR decision makers

Click the “Decision Makers” tab, and use the “Department” filter under “Filters.” 

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You can filter deeper on the type of email address or other lead data, like full name.

3. Reveal the email address

Once you have confirmed the lead is correct, click “Reveal” to use one Search Credit and see the email address. 

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You can even select multiple leads at once to help speed up the process.

New ways to import companies

There’s also a bonus update: you can now manually add companies in Company Lists via CSV upload or individually within a list.

Simply add a company name or domain to Hunter, and it is instantly enriched.

This is a small change that helps bridge activity outside of Hunter by finding decision makers at those companies using Hunter. That could be the difference between successful and average campaign results. 

How to use the new company import

There are two paths to importing companies into Hunter. Here’s how.

How to add a company manually 

We want to add two companies - Preply and ZeroTier - which is a likely task if you’re running ABM. 

While in Company Leads, click “New company” in the top right of the screen. Type the company name or domain to import:

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If another company becomes a lead - e.g., Cradlewise - we can add them into the Preply and ZeroTier list by following the above process and choosing “Add to a specific list”:

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How to add companies in bulk

If you have a long list of companies outside of Hunter, bulk import is now possible.  

Our scenario has an extra list of companies to add to Preply, ZeroTier, and Cradlewise. We’ll head back to our list.

Click “Import companies” at the top right of the screen and import our list of companies - a mix of company names, domains, and company and domain names.

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Within seconds, we see the leads added into Hunter, auto-enriched, and ready to find our decision makers via Discover.

Try it yourself

This update is a step forward for smarter prospecting in Hunter. 

With more control over how you use your Search Credits to improve your outreach, your campaigns will be better targeted and more personal, which are two keys to success.

It’s all waiting for you.

For more information on this update, please visit our Help article here.

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James Milsom
James Milsom

Head of Marketing @ Hunter.io, James has a decade of SaaS experience in revenue teams, sending cold outreach, managing SDRs, and hunting for that perfect cold email.

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