In this post, we will provide information regarding our most recent product updates, the upcoming features we are developing, and some recent company updates.
Product updates: Campaigns improvements & more
Did you know Hunter has a powerful tool to send your cold email campaigns? It’s been available for a few years and is free and easy to use. That might explain why it is so popular among our users.
We want it to continue that way, so in the last two months, we focused on improving the Campaigns integration and making this tool more powerful for everyone, but especially for Sales teams.
Here's more about the new Campaigns improvements we introduced.
Engagement page
With the new Engagement feature, you can filter out the leads who haven't replied yet but opened and/or clicked your emails multiple times during a specific timeframe.
It’s perfect for identifying warm leads who might require an additional nudge.
You can also create and save views to save time and quickly access to recipients' data you need to review regularly.
Inbox page
Until now, you had to check the replies to your cold emails in your inbox. If you were using multiple inboxes, you had to set up redirects, which could be a bit cumbersome.
That’s why we added a new Inbox feature that centralizes all your replies in one place.
In short, it allows you to:
- Find all your replies;
- Reply directly from Hunter.
Mark as successful
To help you better keep track of your campaigns' performances, we introduced an option to mark your leads as successful when you convert them into clients.
To mark a lead as successful, head over to the Inbox or Engagement pages and select the “Mark as successful” button:
You can then track the success rate directly in your dashboard:
HubSpot integration 3.0
We released a significant improvement to our HubSpot integration. Now, you can conveniently track various activities within Hunter Campaigns directly in HubSpot. This includes monitoring metrics such as emails sent, replies, opens, clicks, unsubscriptions, and more.
Additionally, it's now possible to create HubSpot deals associated with your Hunter leads. These deals are visible in the "Deals" section of the Sales folder in HubSpot, providing you with a streamlined workflow and enhanced visibility.
To take advantage of these exciting updates, connect your HubSpot account here.
CRM integrations revamp
Our CRM integration updates don't stop here!
We have expanded the options available for controlling the synchronization of your leads to your CRM. Here are the additional choices you now have:
- Sync leads when they are initially created in Hunter (this was the default and previously implemented method);
- Sync leads when an email is sent from Hunter to the lead;
- Manual synchronization, where a button will appear on the lead's page. By clicking this button, you can manually synchronize and create the lead on your CRM.
As a reminder, Hunter supports native integrations with HubSpot, Salesforce, Pipedrive and Zoho CRM.
If you're a tech-savvy user, we've got good news for you! We've updated our webhooks feature: it now supports a wider range of events
Coming up next
Our Product team has an exciting agenda for the upcoming weeks! They will be dedicated to enhancing Campaigns and making it even better. Additionally, we have plans to streamline team collaboration for a smoother experience.
If you have any ideas or suggestions to contribute towards these improvements, we encourage you to reach out to Greg at greg@hunter.io. Your input is highly valued and appreciated!
Team update: we welcome Ziemek
In April, Ziemek joined the team as our Content Manager!
He will be in charge of sharing cold email best practices with you.
If you have any suggestions for him, feel free to email him (ziemek@hunter.io).
We're also happy to announce a new addition to our Support team: Laura.
With her expertise, she will primarily assist users based in Europe. In just a few weeks, when you reach out to our support, you might have the opportunity to chat directly with her.
We're excited to have her on board to provide top-notch assistance to our users!
Send cold emails with Hunter