Time flies when you're having fun. February went by in a flash, but we've released some substantial and exciting updates to the Hunter platform:
- We've added 2 million additional B2B profiles.
- Our Technology data is completely revamped, adding over 1,800 technologies for more granularity in Discover/Domain Search.
- For power users, we have a new API endpoint to start campaigns programmatically.
Let's dive in!
2 million more profiles
We're not done after exploding our coverage in December and January (we doubled our database in size, remember?).
In February, we added another 2 million B2B profiles sourced from the web.
This means you'll have more success looking for leads, whether you prefer to search by website (Domain Search) or by name (Email Finder.)
You'll also find more relevant companies to contact in Discover.
New Technology data
The Technology filter is my absolute favorite, next to the Keywords filter.
Searching for relevant accounts by technologies, you get close to your prospects' needs.
We completely revamped this data field to give you more granularity: we used to offer some 200 technologies to choose from, and now we offer over 1,800.
You can leverage this in two ways:
- You can search for prospects that need your solution based on a very specific technology they are using.
- You can also segment your existing lead lists using this data.
Both options help you be more relevant, whether in your email outreach or ad targeting.
If your cold emails are used to speaking broadly about CMS technology, you can now focus on specific CMSs (e.g., October or WordPress) to create highly specific messaging that ties their CMS to your product!
Campaigns API endpoint extended
Speaking of cold email campaigns, you can now start campaigns using our API.
While most users prefer using our platform to launch their campaigns, your needs might differ. The extended API endpoint lets you schedule the sending of your drafted campaigns.
We're planning to add more API features for Campaigns users really soon. If you have feedback, please let us know at contact@hunter.io.
What's next
We're about to release a massive piece of research on what makes cold emails successful. We surveyed hundreds of decision-makers and analyzed 11 million emails sent in 2024 to surface some exciting findings that can help you immediately improve your reply rates.
Product-wise, we're continuing our work to help you segment your audience more quickly. You can expect an even closer connection between Discover (our B2B database) and Leads and more enrichment options throughout the platform.
We're also working hard on a new feature to help you create awesome email copy using AI.
For more, join me at our monthly Q&A session on March 12.
Send cold emails with Hunter