Outreach What We Learned From Running a Cold Email Competition Messaging Madness 2025 has concluded. For a month, we voted on what makes a good cold email, comparing the incomparable and trying to capture the essence of relevant messaging. Ziemek Bućko • 20 May 2025
Outreach How To Send Cold Emails With AI AI is very useful in cold outreach, and its usefulness goes far beyond email copywriting. This article shares some innovative methods of using AI for cold email. Ziemek Bućko • 12 May 2025
Outreach How To Turn an Underperforming Campaign Into 10 Good Ones In 2025, mediocre outreach doesn’t get you mediocre results. It gets you no results. And efficient segmentation helps go beyond mediocre messaging. Ziemek Bućko • 25 April 2025
Outreach 5 tips for writing your Messaging Madness email What does a great cold email look like? Ahead of the launch of Messaging Madness 2025, here are my five tips on getting it right. James Milsom • 27 February 2025
Outreach Bracketology: Finding the one in 64 for Messaging Madness Find your path to victory in Messaging Madness 25 with our behind-the-scenes guide on what it'll take to get into the final 64 and win it all. James Milsom • 25 February 2025
Outreach 9 Myths About Cold Email Just because others are sending bad emails doesn’t mean you should overlook email outreach entirely. There’s a better world out there where sending great email outreach at scale is possible, and it’s possible today. Ziemek Bućko • 24 February 2025
Outreach Why Web Data is Crucial for Lead Enrichment This article discusses your options for B2B lead enrichment, touching on LinkedIn's limitations as a data source but ultimately showing why web-based data—like Hunter's—will improve your lead segmentation. Ziemek Bućko • 03 February 2025
