AI Writing Assistant: The Answer To Writing Great Cold Emails in Seconds

Cold email is still one of the most effective ways to start conversations with decision-makers — but it’s getting hard to land and stand out in crowded inboxes.

That's why we built our new AI Writing Assistant. The numbers tell the story:

• 61% of decision-makers prefer cold email as their outreach channel of choice
• 73% want personalization in the emails you send them
• But 48% of cold emails land in spam
• And only 4% get a reply.

Every professional needs to reach the right people. The AI Writing Assistant makes that easier and more accessible than ever.

Let's show you how.

TL;DR

• The AI Writing Assistant is live in Campaigns for all paid Hunter users
• Create personalized, reply-worthy cold emails in seconds — no prompts, templates, or extra tools needed
• Stay out of spam, scale personalization, and save hours on drafting while keeping your voice authentic
• Works best when your ideal customer profile and value proposition are clear, so every email is relevant
• Use it to stress-test messaging, run brand awareness campaigns, introduce products, or share resources — all from inside Hunter

What is the AI Writing Assistant?

The AI Writing Assistant is now live inside Campaigns for all paid Hunter users.

With it, you can create personalized cold emails in seconds — without needing extra tools, copywriting expertise, or risky templates that could send your messages straight to spam.

Just build your audience, define your offer, set your goal — no AI prompt engineering, no blank-page

The assistant takes your verified Hunter data and turns it into editable, high-converting emails that sound like you.

Why we created the AI Writing Assistant

Personalization works,— smaller, targeted lists drive higher reply rates. But personalizing at scale is hard, and many teams fall back on widely-used templates or burn hours on one-off messages, or have complicated systems for outreach.

The real issue is relevance. As one participant in our AI Cold Email research put it:

“Whether it’s AI generated or not, it doesn’t really matter. But if the information matters, I will engage with it.”

What this replaces

During our July 2025 research on AI for cold email, we uncovered the most common ways small teams and founders are writing their outreach copy:

• Email templates
• Hand-crafted emails
• Copywriters
• ChatGPT, Claude, CoPilot

The problem? Each option is either costly, time-consuming, or unoptimized.

Our State of Cold Email 2025 research also showed this:

67% of decision-makers don’t care if you use AI — but they do care about how relevant and personal your emails are.

Building — and scaling — personalized campaigns shouldn’t be inaccessible.

How this will help

The AI Writing Assistant uses Hunter's verified data to help you go from contact discovery to sent campaigns, meaning you can write, send, and track emails in one place - Hunter.

That means you can:

• Create tailored outreach in seconds that earns replies
• Scale personalization without hiring a copywriter or agency
• Stay out of spam filters by avoiding stale templates
• Save hours on brainstorming and drafting — the Assistant does the heavy lifting while keeping the tone true to your brand

Build from your ICP

Building your lists is already seamless in Hunter. Now, the AI Writing Assistant takes you a step further as you can generate an ICP with one click.

Knowing your ideal customer profile (ICP) and having a clear value proposition is essential before sending any email.

Your ICP tells you who you’re writing to. Your value proposition tells them why they should care. When those two are clear, the AI Writing Assistant can help you:

• Adapt your messaging for different ICP segments.
• Test different value propositions at scale.
• See which resonates most based on real-world replies.

Three campaigns you can run right now

With the AI Writing Assistant in Campaigns, you can:

• Stress-test your messaging to different ICP segments and see which angle drives engagement.
• Run campaigns with different goals, like raising brand awareness, introducing a new product, or sharing a helpful resource.
• Experiment with tone and structure while keeping the core message aligned to your ICP.

For example:

• Launch a brand awareness campaign to your highest-value prospects before an event.
• Announce a new feature to a targeted segment that will benefit most.
• Share a research report or guide that helps your leads plan for their next quarter.

All without leaving Hunter.

See it in action

We’ve created a quick walkthrough of the AI Writing Assistant so you can see exactly how it works.

Launch your new assistant

The fastest teams to adopt this will see better reply rates.

With Hunter’s AI Writing Assistant, you can finally combine the scale of automation with the authenticity of personalization — all while keeping your emails relevant, on-message, and out of spam.

It’s live now for all paid Hunter users. Your best cold emails yet are just a few clicks away.