Outreach The Problem of Balancing Width and Depth in Email Outreach Knowing that targeting fewer recipients with your outreach helps stay more relevant, how can you still reach out to as many people as possible without it taking forever? Ziemek Bućko • 09 February 2026
Growth How to Calculate and Verify TAM, SAM, and SOM with Hunter Total Addressable Market is just a pie in the sky unless you put real data behind it. Here’s how to calculate a tangible estimate using a B2B database and email outreach. James Milsom • 05 February 2026
Outreach 10 questions (and answers) about how AI Gmail will affect your email outreach How is Gmail's roll out of AI into Gmail going to affect email outreach? Find out what it means for lead gen with our Q&A James Milsom • 02 February 2026
Outreach Gemini AI Is Set To Gatekeep Gmail: Value Will Get Through, Pitches Won’t Gmail has just been injected with Gemini, and it’s going to accelerate your need to cold email differently. Here’s what Gemini being in Gmail means for your email sequence. James Milsom • 12 January 2026
Growth Is HTML Harming Your Cold Email Deliverability? Our internal data shows that HTML cold emails bounce 674% more than plain text. Ziemek Bućko • 08 January 2026
Outreach 10 Anti-Cold Email Plays For 2026 10 different ways you can send less, care more, and remain relevant with your cold emails in 2026. James Milsom • 07 January 2026
Outreach The 2026 Anti–Cold Emailer Mentality Cold email in 2026 has a branding problem. Not because “email is dead,” but because most advice remains the same. Here's how to approach 2026 differently. James Milsom • 22 December 2025
