![How Small Teams Running Multichannel Lead Generation in 2026 [Infographic]](/blog/content/images/size/w750/2025/10/Multichannel-infographic-header.png)
Throughout 2025, Hunter has surveyed and interviewed 100s of leaders in go-t0-market roles. From founders to marketers and sales reps, we've focused in on how the very best are promoting their businesses.
That means we can share which channels are actually working for over 500 small businesses.
This infographic breaks down the numbers into what matters for you as you plan for 2026, helping you to know what works, and spot what's going to waste your time.
Start with verified data
The data is clear - email remains the number one channel for outbound.
Email remains cost effective and easy to use, but don't stop there.
Use LinkedIn organic and direct messages to support personalized, relevant communications.
It's what makes the difference. No overcomplicated systems; just good quality email supported by two channels.
Send cold emails with Hunter