How a RevOps agency uses Hunter to market to HubSpot users

Meet Modgility

Modgility is a revenue operations and HubSpot consultancy founded by Keith Gutierrez. As a HubSpot Platinum Partner, Modgility works with manufacturing, med tech, health tech, and software companies to align marketing, sales, and success around revenue goals.

Outbound is a meaningful part of Modgility's new business pipeline, accounting for 25% of business.

Hunter is the tool that makes that outreach possible and, in Keith's view, meaningfully different from other cold outreach.

The challenge

For a two-person sales team serving specific industries, outreach is about precision. Sending volume to a generic list is a time sink.

What matters is finding the right decision makers - by title, company size, industry, and geography - at organizations that need Modgility.

The manual alternative of researching each company, looking up contact details, and trying to find the right VP of Sales or Director of Marketing doesn't scale. 

For Modgility, a key qualifying signal isn't just company size or title, it's whether a company uses HubSpot.

A manufacturing company in Cleveland using HubSpot is a warm prospect: they have the technology, they're likely not using it to its full potential, and they're in Modgility's exact sweet spot. Without a way to filter by technology stack, that precision is impossible.

The solution

Modgility uses Hunter to power its list building.

1. Discover is their starting point, using industry, geography, title, and company size to identify email addresses and, where available, phone numbers.
2. Hunter's technology filtering is a standout capability for Modgility. They use this to find companies using HubSpot within a target region, which means Keith can reach out knowing the prospect has both the technology and, likely, the challenges he helps with, removing guesswork about who the most relevant leads are.
3. The team then uses Clay for further enrichment and filtering.
4. The list is then fed into a multi-touch outreach sequence: phone call first (working through or past gatekeepers), followed by email with a Vidyard video introduction. This combination differentiates the outreach in an inbox-saturated market.

The results

Verified contacts, accurate addresses, and enriched profiles mean the outreach the team invests in writing is worth sending.

Outbound counts for 25% of Modgility's new business, which, for a small sales team without budget for a large SDR function, represents a meaningful proportion of revenue attributable to targeted outreach made possible by Hunter.

"Hunter gives us an opportunity to really identify those people and kind of verify further... narrowing down based on technology, or by specific job title, by employee size, which the most relevant leads are."

Keith Gutierrez, Partner and VP Revenue Operations, Modgility

The technology filtering capability changes the quality of the conversation before it starts. 

Reaching out to a manufacturing company that Modgility is confident uses HubSpot means the team can speak to the specific challenges that come with it, without being creepy about the intelligence. It shifts the outreach from cold to contextual.

The takeaway

Modgility's approach to outreach is built on a clear principle: if you know enough about a prospect before you reach out, it stops being cold outreach and starts being a relevant conversation. 

For a RevOps consultancy that lives and dies on knowing its market, Hunter is the tool that turns target criteria into real people with verified contact details, and the intelligence needed to start a conversation worth having.