Property Management Marketing Agency Grows to Nearly $2M in Revenue with Outbound Email and Hunter

Meet Goodjuju

Goodjuju is a local SEO and marketing agency that works with property managers and real estate professionals across the US.

Founded by Landon Murie, a former property manager himself, Goodjuju helps clients climb Google's local search rankings and generate more leads through a "hyper-local SEO" approach: one that goes beyond keywords on a webpage to optimize Google Business profiles, build authoritative backlinks, and engineer visibility in the map pack results that drive the most clicks.

What sets Goodjuju apart is Landon's background. 

Having managed properties in Utah, he knows the business his clients are in: the pressure of filling vacancies, the confusion of dealing with marketing agencies that need to be taught the basics, and the frustration of paying for services that don't deliver. 

That insider knowledge shapes everything: the way Goodjuju sells, how it messages outreach, and why their 13-person team has generated seven digits of annual revenue.

The challenge

When Landon started Goodjuju, he had no outbound tool, no CRM, and no process - just a spreadsheet and a lot of determination.

He would search Google for property managers who looked like they needed help, navigate to their websites to find the owner's name, guess at an email address, and send each message manually from Gmail, one at a time.

"I had a Google sheet and I would try and find their name, the email, and then I wasn't even using a tool. Just putting them in Gmail and sending them off, one by one."

Landon Murie, Founder, Goodjuju

That approach built Goodjuju's first clients but couldn't scale. 

With a total addressable market of fewer than 8,000 property management companies in the US, every lead mattered - and wasting them on bad data or mismatched targeting meant burning through a finite pool of potential customers. 

As the team grew and the business became more sophisticated, Landon needed a faster, cleaner way to build targeted prospect lists and verify that the people he was reaching were real, reachable, and right.

The solution

Goodjuju now uses Hunter as the engine of its outbound prospecting - from finding companies to sending sequences. 

Because the target market is so defined, precision matters more than volume, and Hunter's filtering capabilities in Discover give Landon exactly the control he needs:

1. Landon uses the real estate category as a base, refining it with negative keywords until the list is clean. He filters by company size (4–20 employees) and revenue (under $1.5M) to focus on owner-operated firms where the decision-maker is hands-on, invested, and reachable, not buried under layers of management.
2. Every contact is verified before outreach. If a lead is missing a first name or a verified email, it gets deleted. Landon doesn't send any emails to leads he can't verify.
3. Sequences run entirely within Hunter. The outreach is deliberately short and pattern-interrupting: a subject line that honestly names what the email is about (gaps holding their local rankings back), followed by a brief message offering a free personalized Loom video analysis - no pitch, no pricing, just an offer to show them what they're missing.

"I see the list getting cleaner and cleaner and cleaner…I can tell the targeting is working when I see existing Goodjuju clients appearing in the results. In one recent session, I built a list of 2,700 contacts in a short window of time.”

Landon Murie, Founder, Goodjuju

That last step - the Loom video - is where Goodjuju's process diverges from standard email playbooks.

Landon records a customized 8-to-12 minute walkthrough of a prospect's local SEO gaps, mentions a comparable client's results, and closes with a simple: "if you want help, let us know." No Calendly, no pressure, no sell.

The results

The combination of targeted outreach with Hunter and the Loom video approach has become Goodjuju's most powerful growth lever. 

When Landon tracks what happens after a video is sent, the data is telling: when a prospect watches the entire Loom, his close rate is 62%. 

That means every qualified lead who sits through the full analysis converts to a client nearly two thirds of the time - and Goodjuju's qualified lead value is $8,700, with a lifetime client value of $87,000.

"We've gone from nothing to almost two million a year revenue... I don't talk to most of the people." 

Landon Murie, Founder, Goodjuju

Email outreach is the primary driver of that growth. When Good Juju is actively running campaigns, it outperforms every other channel, paid ads included. 

The targeting is precise enough that despite prospecting a small niche, the quality of leads it generates is consistently higher than anything coming from Facebook or Google Ads, at a fraction of the cost.

As Landon puts it:

"It's hard to put a number on it. It's insanely valuable."

The takeaway

For Goodjuju, Hunter solved the core problem that limited the business in its early years: not finding property managers to target, but finding the right ones, fast, with verified data. 

In a niche where there are fewer than 8,000 potential clients in the entire US, burning contacts on bad addresses or mismatched companies is not an option. 

Hunter's filtering, verification, and sequencing tools turned a manual, error-prone process into a repeatable outbound system that has driven the agency's growth to nearly $2M in revenue.

As Landon puts it himself:

"When you do outbound email right, it's unbeatable. And Hunter gives you everything you need to do it the right way."