How a real estate marketplace scales outreach with Hunter

Meet Dwellsy

Dwellsy is a platform operating on two main fronts: helping renters find their next rental and landlords get their places rented, and selling comprehensive residential rent data, covering millions of rental units nationwide and providing a first-of-its-kind look at what American renters are actually paying.

Their target audience is diverse. 

On one side, they seek property managers to list on their platform. On the other hand, they target data buyers, ranging from financial services and operators to economists and data scientists who need to value real estate or understand the American consumer. 

Because Dwellsy is introducing a new, highly accurate tier of data, its growth relies on finding visionary professionals willing to rebuild their rent models from the ground up. 

Their GTM efforts involve its CEO, Jonas Bordo, and a team including Rae Cunha, Dwellsy’s Marketing Engineer.

The challenge

Identifying the right email addresses for these niche prospects was "really hard". 

The process was defined by constant guesswork, failure, and retrial.

• They frequently used Google to try to find contact information on the open web.
• When that failed, they resorted to guessing email formats, such as assuming a prospect's email was simply "first name dot last name" and testing whether it would bounce.
• They also scoured company websites for contact details, but found this method limited because websites were often not updated as new employees joined.

This manual effort was not just immensely time-consuming; it was actively harming their outreach infrastructure with incorrect information, negatively impacting their email health.

"You know, honestly, it's really hard to find these emails. It was a lot of guesswork and failure and retrial before we found Hunter"

Jonas Bordo, CEO, Dwellsy

Ultimately, this trial-and-error cycle proved unsustainable for a growing sales and marketing engine

The solution

Today, the Dwellsy team uses Hunter dozens of times per day. They approach lead generation through several distinct workflows:

1. Domain search: When the team has a list of target companies, they use Hunter to find the right contacts within those organizations.
2. Verifying data: If they already have a specific prospect's name and domain, they use Hunter's verification tools to ensure accuracy.
3. Organic prospecting: For CEO Jonas Bordo, lead generation is often organic. If he spots an interesting prospect in a news article or through a LinkedIn comment, he immediately uses Hunter to grab their email address and drops it directly into HubSpot to initiate contact.
4. Bulk operations & custom automation: Rae Cunha relies heavily on bulk enrichment to make operations more efficient, batching leads rather than processing them manually. She even built a custom "reverse engineering" automation to infer prospect names based on email confidence levels.
5. CRM sequences: Once verified, the right contacts are added to HubSpot. From there, prospects are dropped into multi-step sequences designed to introduce Dwellsy, offer data samples, or set up conference meetings

The results

The most immediate and quantifiable impact of Hunter for Dwellsy has been the hours they’ve clawed back from manual work.

"I love doing things in a batch, because in bulk it's faster...I am an operations person, and I like to make everything more efficient. So, I use Hunter a lot."

Rae Cunha, Marketing Engineer, Dwellsy

Beyond speed, Hunter delivered a massive upgrade in data quality and transparency, something Dwellsy sees as fundamental across every part of the business.

The team highly values the email address confidence scores inside Hunter, which show exactly how accurate an email is likely to be (e.g., 98% vs. 70%), empowering them to be thoughtful about their sending limits.

Ultimately, knowing that the tool is "just going to work" has enabled Dwellsy to stay in touch with more people, secure more leads, and build a significantly larger set of business opportunities.

The takeaway

Hunter has eliminated the frustration of manual prospecting, replacing it with a reliable, embedded system that drives daily growth. 

It is now considered an essential ingredient in their outreach process.

As Jonas says himself:

"Every once in a while, you find one of those tools that's just transformational. It's like, oh, well, this just works. That's easy. That’s Hunter."