B2C Marketing Agency Generates 90% of Its Revenue with Hunter
Meet Platt&Co.
Platt & Co. is a consultancy dedicated to helping B2C and B2B pre-seed and Series A venture-backed startups.
- Industry
- Marketing
- Challenge
- Generating leads through email
- Tools used
- Hunter's Domain Search, Email Finder, and Email Verifier
- Headquarters
- Charlotte, NC, USA
Ran by Juwan Platt, the agency steps in to execute on marketing, sales enablement, design, and product.
Whether working alongside an existing CMO as an execution arm or directly with a founder, Juwan's goal is to lay the foundation and execute upon their growth strategies.
The challenge
Spotting real business opportunities in the 2020s is tough.
Juwan noticed that many companies post "ghost postings" or signal to the market that they are growing when they actually are not.
The rise of AI has only increased the volume of content and information online, making it harder to spot true buying signals.
Relying on standard job boards like LinkedIn meant wading through hundreds of thousands of posts that weren't always real or serious, creating a severe signal-to-noise ratio problem.
To generate leads, Juwan divided his time among attending events, creating content, and reaching out on LinkedIn.
His email outreach was piecemeal, with him sending as many as 10 emails to get a single response.
The solution
Today, Juwan focuses exclusively on email outreach to generate his leads. His process is simple, meaning that he has an approach that scales while he delivers value to his clients:
- Authentic hiring platforms: Juwan starts by finding authentic hiring signals on platforms like Wellfound.
- Spot-check research: He manually reviews every company’s website and leadership team to ensure there’s a need and fit with Platt & Co.’s services.
- Domain search: With target companies and leads in mind, Juwan uses Hunter’s Domain Search to find CEOs, CROs, and CMOs.
- Finding and verifying leads: Whether the lead is found via Domain Search or guessed using an email pattern, Juwan uses Hunter’s Verifier to ensure the email address is correct before sending outreach.
- Simple outreach emails: Juwan uses HubSpot to send his outreach, sending five to six-sentence emails highlighting his experience and how (& why) he can help
- No nuisance: If the lead engages with his first email, Juwan sends a concise follow-up to book a meeting; if they don't, he simply moves on.
The results
For Juwan, Hunter isn't just about saving time; it's about pure effectiveness.
This targeted, Hunter-powered workflow has been the primary engine for his business growth.
In fact, he attributes 90% of his revenue to relationships that began by finding an email through Hunter.
The remaining 10% comes either from referrals generated by the clients he closed via Hunter.
His very first major success with the tool years ago even landed Lovesac as a client back when they were just an upstart.
"I honestly don't know a professional life before Hunter."
Juwan Platt, Founder, Platt&Co.
The takeaway
Juwan has used Hunter for nearly his entire entrepreneurial journey, starting around 2016.
It has entirely shaped his mindset around lead generation, proving that with the right contact information and a concise message, any door can be opened.
As Juwan says himself:
"Every once in a while, you find one of those tools that's just transformational. It's like, oh, well, this just works. That's easy. That’s Hunter."
