Hostinger's SEO outreach stays focused thanks to Hunter.io
Meet Hostinger
Hostinger is a beginners' go-to web hosting provider. It is packed with features, has outstanding support, and comes at a low price point that has attracted growing companies for two decades.
Ever growing, driving awareness remains key for its team. For its Head of SEO, Aurimas Gudavicius, the focus has shifted–with Hostinger's positioning as a credible, voice of authority, its SEO outreach must place quality at a premium.
Hostinger's approach to outreach
Link building outreach is a path to supporting that positioning. But for the SEO efforts to provide the needed results, Aurimas and his team needed to create authentic relationships with journalists, writers, and publishers.
Outreach had to be personalized, relevant, and centered around value. Achieving this couldn't be done with a hack; instead, it required research and identifying collaborators aligned with Hostinger's ethos of content that empowers its audience.
Cold emails are at the core of this:
“We aim to generate interest in our offerings, increase awareness about our products, and improve our website’s authority - positioning Hostinger as a credible, thoughtful, and approachable brand that prioritizes providing value over transactional outreach. That's why sending targeted email fits into our strategy.”
Aurimas Gudavicius, Head of SEO at Hostinger
Their process, which starts with a list of key publishers for outreach, relies on clean, high-quality data that's both easily accessible and usable.
This led to the search for a better way to run its media outreach.
Why Hostinger chose Hunter
Having researched email finder tools - platforms and Chrome extensions included - Hostinger's shortlist had Hunter atop, based on its data quality.
With its verified data, Hostinger needed Hunter to make a real difference in the pace and accuracy of how they found the right leads.
Hunter has already made a noticeable impact, as Aurimas shared:
“Hunter has streamlined our process of finding and verifying professional email addresses. Hunter helps us keep track of our media lists and stay focused on what's important.”
How Hostinger's outreach looks today
Hostinger's outreach has never been more efficient, with the team making use of both the Hunter platform and the Chrome extension.
Aurimas and the SEO team are using the Chrome extension every day. It's a central part of their workflow as they research publishers, helping them to automatically (and easily) add contacts to their outreach list.
But they're also making the most of the platform:
"When we need to find alternative contacts to a certain portal we go directly to Hunter’s dashboard and look for the company’s profile so we can find contacts for specific positions. After building the media lists like this we usually export the contacts and start the outreach process."
Aurimas Gudavicius, Head of SEO at Hostinger
With their ambitions clear, Hunter enables the team to hit their goals faster and leave the frustrations of sourcing lead data behind, with the knowledge that their email addresses are verified and in one place.
For Aurimas, returning to a process without Hunter isn't an option:
“Without Hunter, we would, for sure, take a lot longer to find contacts. Also, getting them in one place would also be chaotic and frustrating.
With Hunter we not only streamline the process, but we also make sure that we are making the most out of each opportunity without leaving some behind due to lack of time and/or organization.”