How Hunter’s New Profile-Level Filters Help You Run Efficient Outreach

Targeting is key to email outreach. No message will resonate if you send it to the wrong person.

But targeting isn’t solved by a thorough understanding of your ICP or accurate data. It's a practical issue, too, and you don’t want your tools to get in the way.

The best campaigns are unlocked when you can easily identify not only the right companies but also the right target recipients.

The changes we’ve shipped across the product make lead generation easier. When finding profiles for companies or domains in Hunter, you can now apply profile-level filters that make everything much easier.

If you just want to see them in action, join our upcoming webinar.

Find ideal recipients faster

Hunter can surface dozens of verified profiles per company for you. But you don’t need to contact everyone in your target company—you need profiles that match your goals. And the narrower your targeting is, the better your results will become.

Case in point: Our marketing partnership campaigns work best with a specific type of target company, but that’s just part of the puzzle. The true game-changer for us was when we exclusively started targeting editors—these campaigns generate double-digit reply rates for us.

If you’re like us and you need a well-defined recipient profile to generate leads, new filters in Hunter’s email search will make your life easier.

You can narrow down your search before you spend any credits and save specific segments to specific lists.

Now, you don’t need to spend any credits on profiles you may not need. And with automatic lead saving, you don’t need to worry about losing the data you spent your credits on.

Test your messaging with different audiences

Being able to quickly create these highly specific lead lists also helps A/B test your lead gen campaigns.

Starting with a Company List, it literally takes two minutes to first find, e.g., VPs of Sales, then move to Sales Managers, and plug both lists into two campaigns with the same messaging.

Find key influencers within your pipeline accounts

When targeting large companies, you rarely sell to one person. Typically, it’s an entire buyer committee that you need to get on your side.

Finding the right set of people to include in your outreach campaign can be intimidating, but Hunter’s search filters make it less painful. You can find multiple different positions at once for a list of companies.

Start by creating a list of companies (you can do that in Discover or by uploading an export from your CRM, for example), and then find a set of profiles based on specific criteria.

Feed new leads to evergreen campaigns

If you have a well-performing campaign that’s narrowly targeted, it’s now easier to know if there are new matching leads you can add to it.

Simply run your Discover search and use the new “Saved leads” filter to exclude any profiles you’ve previously saved. Save the rest to existing lists that you’ve connected to ongoing Campaigns.

Understand the size of your real TAM

Say you have an offer that’s well-suited for chief financial officers of software agencies based in the United Kingdom.

Knowing the number of such companies doesn’t mean you understand your total addressable market (TAM). You still need to figure out how many CFOs, or at least finance-related profiles, there are to reach.

Using Discover with a combination of department filters can get you that information.

In summary

The new prospect-level filters are available in the Domain Search, Discover, and Leads.
These filters help you save credits because you can heavily filter the data before revealing any contact information.
They also help you save time by making it easier to save targeted lists, and removing the legwork from managing them.
Moving forward, all contact information you reveal in Hunter is auto-saved to Leads so no credits ever go to waste.
For a more hands-on demonstration on how these features help with lead generation, join our upcoming webinar on October 15th.