Cold email templates

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

Hi {{first_name}}!

My name is [[your name]] and I'm a big fan of {{company}}.

I’m an avid marketer and writer looking to get published on the web. Because of how many companies are affected by the enduring nature of COVID-19, I decided to write this article for {{company}} about how to adjust a PPC strategy accordingly. A lot of your readers are probably looking for new ways to adapt to these hard times, and I think this will be a helpful and interesting resource for them.

I know you probably get a ton of guest post applications, but I wanted to take a shot at contributing to your awesome website.

The article is complete and I've included a copy below. Would this be something you'd be interested in?

Here it is: [[link]]

Thanks,
[[your name]]

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]

Hey {{first_name}},

If every day you find yourself with a...

[[Pain 1]]

[[Pain 2]]

Then this offer is for you.

[[Low-risk offer]]

{{first_name}}, now at least you have the opportunity to solve [[Pain]] and achieve [[Goals]].

What are you waiting for to jump on the opportunity? Act now to take advantage of [[Low-risk offer]]?

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hey {{first_name}},

I’ve heard amazing things about {{company}} lately and I just had to reach out :-)

AppSumo is hand-selecting a few stellar products to feature in October and we would love to showcase {{company}} to over 730,000+ potential new customers.

When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!".

I think they would make for great lifetime {{company}} customers.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.appsumo.com/business/

Please email me by the 30th and we'll make it happen.

Cheers,

[[Your Name]]

Hi {{first_name}},

Thanks for connecting with me on LinkedIn. From looking at your impressive career advancement from salesperson to sales director in just five years, I'm guessing you have some really valuable advice.

I read a few of your testimonials and I noticed that many of them said you put people first. Many of them said that you always drop what you're doing to listen to the concerns and ideas of your front line salespeople.

Would you be willing to contribute to an article I'm writing on that subject?

Regards,

[[your name]]

Hey {{first_name}},

I saw that you've had a few great posts from contributors on your site. Just wanted to let you know that I’ve written a lot on [[insert topic here]] and would love to put something together for your blog. Here are some of my past posts in case you’re curious.

[[1. Link to post #1]]
[[2. Link to post #2]]
[[3. Link to post #3]]

Also, I looked through your site and came up with a few topics that I thought you might like.

[[1. Topic A]]
[[2. Topic B]]
[[3. Topic C]]

Do you think any of these topics would be a good fit for your blog?

Thanks in advance!

Hey {{first_name}},

Thank you for meeting with me yesterday. I really enjoyed our discussion and I look forward to continuing it.

If you were interested during the meeting, here are a few items that were not covered:

- Any other questions or concerns?
- What is your feedback on these topics?

Let me know your thoughts on this!

Thanks for your input

[[your name]]

Hey {{first_name}}

I'm a huge fan of {{company}} and love the content you put out, [[insert specific compliment]].

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I wanted to reach out and inquire about a guest posting opportunity on your blog. I'm well versed on topics such as, [[list of expertise]] and I think I could provide a lot of helpful tips for your audience.

Here are some writing samples for your review:

[[List of 3-5 writing sample links]]

I look forward to your response and hope to work with you soon.

Thank you for your time!

Take care,
[[name]]

Hello Kate and Rohan,

Hope this email finds you both well.

Kate, I'd like to put you in touch with Rohan. Rohan is the founder of Resume Worded, a service that helps jobseekers improve their resumes and LinkedIn profiles. I've worked closely with him at Google and his company is doing great.

Rohan, please meet Kate. He's an investor at RW Ventures.

I hope you're able to find time to meet and will let you both take it from here!

-Ashton

Hi {{first_name}},

It seems like {{company}} has recorded a phenomenal growth over last couple of quarters.

At [[your agency name]], we specialise in recruiting top class sales talent for B2B firms. We’ve recently placed great sales leaders at firms like Salesforce, Oracle, Nutanix. We have a history of identifying top sales talent which has resulted in 98% of our placements hitting their quota in their very first year.

I would love to speak with you to understand your recruiting plans for this quarter and see how we can help you build your A-team. Let me know if you’d be up for a quick chat tomorrow at 5PM?

Kind regards,

[[signature]]