What’s new at Hunter? (January 2025)

Ziemek Bućko -

Welcome to 2025! Ziemek from Hunter here, kicking this year off with a host of exciting changes and news:

  • A colossal update to our database,
  • Powerful new segmentation features,
  • New API endpoints for enrichment, and
  • A brief look back at what we achieved together in 2024.

Let’s dive in!

Our B2B database doubled in size

I am only slightly exaggerating here—compared to early December 2024, you can now find 90% more B2B profiles in Hunter. 

We now have 20 million profiles to find via Discover, the Email Finder, or the Domain Search.

To put this in context:

  • facebook.com: We've added 51 C-level profiles. 
  • microsoft.com: We've added 101 profiles ranging from C-level to department managers.
  • reuters.com: We've added 19 C-level profiles.

Worry not, this update isn’t just about big companies like Facebook. You’ll now find more leads whether you’re targeting enterprises or smaller businesses.

Give it a try—think of companies you couldn’t contact before due to a lack of verified email addresses, or jump into Discover to find hundreds of thousands of companies and millions of people profiles to choose from.

New segmentation features

With it being harder than ever to connect with leads, we’re introducing features to increase your chances of standing out.

Enriching and sorting your lead lists into manageable segments is the shortcut to more replies—nothing makes outreach more powerful than creating smaller lists that let you get hyper-specific in your messaging!

Visit or create a Leads list in Hunter, and at the top of the page, you’ll now see three panels that do the analytical heavy lifting for you.

Choose from filters like “Country”, “Industry”, and “Position” to quickly spot pockets of opportunity to tailor your lists in ways you’ve yet to see!

Hunter’s Enrichment API

Segmentation is impossible if you only know your leads’ names and email addresses.

Hunter’s B2B dataset offers rich insight into your leads and their companies, and we’ve added one more option to expose our lead data for your outreach purposes.

You can now use Hunter’s Enrichment API in three modes:

  • Contact enrichment: You provide an email address, and we give you ~100 data points we have on the associated profile.
  • Company enrichment: You provide a website address, and we give you ~100 data points we have on the associated company.
  • Combined enrichment: You provide an email address, and we give you everything we know about the associated profile and company.

Every API call costs 1 Search credit, meaning that if you already have a Hunter account, you don’t need to do anything to set it up.

If you’ve used Clearbit for enrichment before and found yourself without a viable enrichment solution after HubSpot acquired Clearbit, you need to try our API.

We offer a like-for-like dataset, and our internal benchmark showed that Hunter can find more decision-maker profiles than Clearbit, so it's a superior alternative to the Clearbit Enrichment API.

User survey results

Back in December, we ran a survey to learn from our users how they approach email outreach and how it worked for them in 2024. 

We’ve learned that:

  • 85% of you work in SMBs,
  • 52% of you are daily users of Hunter, and
  • 58% managed to achieve their outreach goals in 2024.

We’ve also learned about your needs, including:

  • The need to consolidate your tech stack to cut costs, and
  • The struggle to find email copy that leads to more conversions.

Fortunately, addressing both points is secured on our 2025 roadmap. 

Soon, the platform will offer even more features to make outreach easier inside Hunter—including a solution for writing better emails at scale.

A huge thank you to everyone who participated!

What’s next

In 2025, Hunter will grow to meet even more of your needs. If you want to have your say and be the first to know about upcoming releases, make sure you attend our monthly Q&A sessions for paying users.

And if you’re new to Hunter or on a free plan, sign up for a live demo with our Customer Success team.

Last but not least, here's a message from Matt Tharp, Hunter's CEO. Matt briefly covers what happened last year, but more importantly, provides a sneak peek into 2025.